Mass media can be defined as the media used for addressing or communicating with the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media. Mass media is a broad term under...
Today's advertising industry grosses billions of dollars yearly, both in the U.S. and worldwide. We've come a long way since the first ads on papyrus and walls.
I guess the old saying is true, that you miss stuff only after you lose them. And I know, it does sound ridiculous that some of the things I miss from when I was still in the Philippine Islands were the Filipino TV Commercials. Yes, and I am...
How are you going to attract the clients you need, or secure your funding so your business can succeed? You need to show that you can be trusted to deliver. This article will show you how to do that.
Sometimes the best way to promote a website is not on the web! Learn how to advertise a website online and off.
The 1964 Rankin/Bass Rudolph the Red-Nosed Reindeer stop motion animated special is a classic! And the advertising supporting the initial broadcast offers marketers some lessons that apply even today.
Co-op programs bring advertisers together to help distribute advertising costs among multiple participants. Learn what is co-op advertising is and how it is used.
Billboard advertising can be an effective marketing tool. Sadly, many businesses make expensive mistakes with this medium. Take a ride down the road of billboard bloopers and learn how to avoid them.
There are several ethical issues concerning advertising, especially when an ad is being exposed to children. Thus, it is very likely that at some point a child may be exposed to unethical ads!
Email is a cheap and effective way to gain sales, but it must be done correctly. Learn how to advertise with email.