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Expand your Venture and Boost your Profits with Affiliate Marketing

Updated on December 2, 2014

affiliate marketing

Affiliate marketing is an effective method for boosting the ROI of small and medium-sized businesses in a wide variety of business environments. Many business owners choose to pass on affiliate marketing in favor of other methods because of the myths that surround the practice—most of which suggest that such programs do not contribute to the growth of a venture in any way. On the contrary, a solid and well-wrought affiliate program is a promising way of opening a new source of revenue, and one that the company can sustain easily in the next few years.

Understanding affiliate programs

Any individual engaged in affiliate marketing promotes the products of a company, or another person. The marketer earns a commission from doing the legwork. It is a simple set-up where a marketer finds a product that he believes in and promotes it to others so that they may purchase it. For each individual sale, a profit is made. Companies benefit from this arrangement because of the additional clientele brought it by affiliates—client whom they otherwise have no direct access to. The company sells a product and earns from it, and the affiliate earns a commission from the sale. Meanwhile, the customer is happy to possess a product that he needs for a specific purpose. In this form of marketing, consumers are exposed to products that they may otherwise not know about. It is a win-win situation for everyone involved.

Debunking myths

One of the reasons why companies do not endeavor to immerse themselves in affiliate marketing is that it is only beneficial to ventures that belong to lucrative and popular niches. Because of this impression, small startups do not even bother to consider the marketing approach if they have determined that their market is quite small. Although affiliate marketing favors popular niches, it does not mean that companies that belong to less popular ones do not stand a chance at success. It all depends on the skills and resourcefulness of the affiliate marketers.

Any business that wants to expand its customer-base must explore the possibility of implementing an affiliate marketing program. Instead of relying on hearsay, they must weigh the pros and cons of the marketing approach in reference to their own business goals. It just might fit their business plan. Instantly rejecting affiliate marketing could mean a huge loss of earnings in the end.

Willingness to work and wait

There is a popular notion that affiliate programs can be conjured out of thin air. On the contrary, they require hard work, and not a small measure of patience. It takes time and a lot of effort to build. Consequently, it takes a bit of time before money starts pouring in. The main reason behind this is the amount of competition that awaits any business that engages in affiliate marketing. Another reason lies in the fact that affiliate marketing is founded on relationship building, which requires time to develop. However, this does not mean that it is not a worthwhile undertaking because in the end, it can be very rewarding.

The right partnerships

At the very outset, it is important for business owners to realize that the success of an affiliate program lies heavily on the partnerships that they make. Bringing in partners that fit into the goals of the program is the first step towards success. As the program matures, new and more effective relationships must be sought, built, and maintained in order to ensure its longevity.

Strategies that work for affiliate systems

The most important aspect of affiliate marketing is the choice of strategy. By far, the most effective approach—the tactic that increases Web traffic tenfold and leads to the highest conversion rates is honest affiliate marketing.

The best affiliates that implement the affiliate marketing programs of e-commerce retailers are the people who do not resort to coupon abuse, cookie stuffing, and other unsavory practices. They are the affiliates who recommend products that they are intimately familiar with—usually products that they themselves have used in the past and have found satisfactory. They are the affiliates that recommend a product based on their experience in using it. These affiliates do not cheat or scam their customers. E-commerce retailers are always on the lookout for people like them because they are instrumental to the success of any affiliate program.

Merchants must be aware that there are good and bad affiliates. They must look beyond the numbers and determine whether the program that they are currently implementing is in the hands of marketers that are offering the truth about their products to customers.

It is never too late to initiate an affiliate program. Many online resources provide tips and guidelines for small and medium-sized business owners that are willing to explore this promising marketing approach.

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    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      thank you for your encouragement and welcom

    • aesta1 profile image

      Mary Norton 

      3 years ago from Ontario, Canada

      Strategy is key. I have not really done this but I think I will start and be patient as you've suggested.

    • aesta1 profile image

      Mary Norton 

      3 years ago from Ontario, Canada

      Thank you for visiting my hubs and for this hub on affiliate marketing. I am not very active in this. Maybe, you are right. Ijusthave to wait. How long usually is the wait time for a site to get sales?

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      sure

      you shoul try amazon, clickbank,ebay,jvzoo

    • Venus Rivera profile image

      Daisy Rivera 

      3 years ago from Chicago, IL

      Nicely done Monia! Thanks for using this hub to educated your viewers. Are you able to suggest some good affiliated programs that I should try?

    • Venkatachari M profile image

      Venkatachari M 

      3 years ago from Hyderabad, India

      Very interesting and useful hub. Done a great job by sharing it with others.

      Voted up and useful.

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      welcom and be sure good content ,best seo ranking good in google =huge traffic ======>$$$$

    • Romanian profile image

      Nicu 

      3 years ago from Oradea, Romania

      On afilliate marketing it's hard to have your own site with decent traffic from where to sell things. Maybe it will work on Hubpages.

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      you are welcome if you need more informations

    • Susan Recipes profile image

      Susan 

      3 years ago from India

      Thanks for sharing this informative hub.

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      you are welcome and than you for encouragement

    • MartieCoetser profile image

      Martie Coetser 

      3 years ago from South Africa

      Useful information and good advice on affiliate marketing, thank you, Monia :)

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      so good wish you all the best

    • profile image

      bobtyndall 

      3 years ago

      I've been an affiliate for many years.

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      you are welcome if you need any help about affiliate :)

    • Reijea profile image

      Reijea 

      3 years ago

      Wow, I'm very impressed with this information. None of which I knew about. I think I'm going to study your article so I can get a firm grasp on affiliate marketing. Thank you, Monia. I'm glad you're very educated in this sort of thing. :)

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      thank you for all that and if you need any help to work by net as affiliate member i can help you and soory i'm just seen your comment you are welcome and be sure work hard you will succed

    • monia saad profile imageAUTHOR

      monia ben saad 

      3 years ago from In my Dream

      thank you for all that and if you need any help to work by net as affiliate member i can help you and soory i'm just seen your comment you are welcome

    • TheHoleStory profile image

      TheHoleStory 

      3 years ago from Parsons, West Virginia

      Monia, I'm thrilled to be the very first person to comment on your well written hub about affiliate marketing. It certainly looks like you have a lot of knowledge in this field. I also wanted to thank you so much for being my very special 3,000th follower here at the Hub Pages. I've included you now in the Bio section of my profile for all time. Thank you so much again Monia for being apart of this awesome group of followers that I now have here at the Hub Pages! Just let me know if I can ever be of any help to you here.

    • profile image

      OrhanGokkayaTR 

      3 years ago

      One problem with individuals is that they don't have enough patience. I agree with you Monia, it does take a lot of time and effort with affiliate programs.

    working

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