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Almost everything I don't know about social media

Updated on November 22, 2013

A few years ago, I decided not to actively use Facebook and Twitter and other services to promote my work. I wanted to focus on my writing, and decided to let my blog speak for itself.

That makes me a pretty lousy source for tactical advice about the mechanics and sweetspots of social media.

Gary Vaynerchuk, on the other hand, has lived and breathed this stuff for a decade. Gary's company represents dozens of famous brands, and he's made all the mistakes so you don't have to.

In this extraordinarily generous book, Gary takes no prisoners and holds nothing back. It's page after page of case studies--the good and the bad. His negative examples aren't the obvious disasters--instead, they are subtle cases, sophisticated examples of how the good stuff could have been even better.

After paging through chapters on Facebook, Twitter, Instagram and Tumblr, each containing more than a dozen detailed examples, it became clear that Gary has a point of view, and it's one that may very well work for you and your brand as well.

There's no arrogance here. Gary knows that what works today is almost certainly not going to work tomorrow, because once it becomes rote, it is no longer interesting, is it?

And so the challenge for brands and other organizations at scale becomes clear: You can either steer clear of the media that the most important customers in the world are using for hours every day, or you can start down the path of understanding the state of the art, and doing the heavy lifting of getting ever better at it.

Condensed, generous and helpful. Recommended indeed.

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    • Glenn Stok profile image

      Glenn Stok 3 years ago from Long Island, NY

      I see that Gary has written several books on PR. This one is better priced now since you wrote this hub (or lens, as it had been on Squidoo). The Kindle version is now only $12.99. This book is useful not only for competing in the marketplace with product sales, but it also applies to authors like us who want to get our work recognized. Gary explains how content needs to be adapted to specific platforms for specific social media traffic. This is why HubPages has focused recently of how our hubs display on mobile devices, since that traffic is growing.

    • profile image

      Anna2of5 3 years ago

      Great Book, read it on my Kindle last week.

    • AnonymousC831 profile image

      AnonymousC831 3 years ago from Kentucky

      Great lens. Looking forward to getting this book.

    • Evelina Sa profile image

      Evelina 3 years ago from London / Frankfurt / Vilnius

      Gary is just awesome :) I have already ordered this book and still waiting to get it delivered. I've read the other two books but I feel that this one is going to be the best one :)

    • profile image

      DealsByDi 3 years ago

      I'm just starting and this information is great! Thanks!

    • profile image

      tana-jonesnelson 3 years ago

      I loved that Gary analyzed each social media platform and showed you why one brand was successful and why another was not. It's so simple that it's brilliant. I'd highly recommend this to any size business owner!

    • profile image

      bendempsey 3 years ago

      I will definitely be adding this to my reading list. Thanks for giving an honest review Mr. Godin.

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      meredimw 3 years ago

      Loved your review, Seth. Inspired me to check out the book for sparkfileblog.com.

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      maripat-hensel 4 years ago

      Giving thanks for the tip. I need a good Thanksgiving read ~ this may be just what I need!

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      digitalovelace 4 years ago

      @seth godin: Amazon now lists the Kindle version at $15.29. I guess they heard MWB's complaint :)

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      3upgolf 4 years ago

      Thanks for the recommendation, Seth. The last couple of GV titles have been very "ra-ra" in nature and didn't offer much in terms of depth. It sounds like this one is more resourceful for the practicing marketer. Pre-ordered and ready to download.

    • profile image

      DanceExercise 4 years ago

      Seth,

      Someone once said something along the lines that poetry is when you make the new familiar and the familiar seem new. I think you do this very well with your blog posts. I also think you are excellent at picking out patterns and being able to present them as the most digestible chunks of information a person can consume. Would you be able to write something on your thinking and writing process. Are you able to take us behind the Seth curtain? Would love to learn to adopt some of your best practices when it comes to communicating ideas and thoughts.

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      NobleDigital 4 years ago

      Thanks for the heads up Seth!

    • jimconrad2 profile image

      jimconrad2 4 years ago

      I'm looking forward to reading the book.

    • profile image

      fernandostylelife 4 years ago

      great review and makes everyone want to buy the book tomorrow..

    • profile image

      maynetravel 4 years ago

      I found the book on iTunes for $17.99

    • seth godin profile image
      Author

      seth godin 4 years ago

      @MWB: My guess is that like most authors, Gary has zero impact on the pricing of ebooks.

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      tiadobi 4 years ago

      Reading it right now. Finding it sweet, soft, tender, sexy. And that's just the 3 intro/weigh-in sections. #JJJRH #HOOKED

    • profile image

      MWB 4 years ago

      The book looks good, but for a social media guy, Gary has made a serious mistake right off the bat. He's priced the ebook (currently $19.69) higher than the hard cover ($17.99). What the?

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      writersMAMA 4 years ago

      Thanks Seth. I'm going to track Gary down to invite him to guest on our Google + Indie Author Show-What I'm reading/tracking is that with the exception of bloggers w/huge followings, blogging is going to fade from e-view soon. We need the big engines to drive our content. Sounds like Gary may affirm this view. Thanks again.

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      liamtnorman 4 years ago

      Gary's Thank You Economy was a great read, I expect I'll enjoy this one just as much - and it seems to have a lot more practical advice too, which is always welcome!