- Business and Employment
Almost everything I don't know about social media
A few years ago, I decided not to actively use Facebook and Twitter and other services to promote my work. I wanted to focus on my writing, and decided to let my blog speak for itself.
That makes me a pretty lousy source for tactical advice about the mechanics and sweetspots of social media.
Gary Vaynerchuk, on the other hand, has lived and breathed this stuff for a decade. Gary's company represents dozens of famous brands, and he's made all the mistakes so you don't have to.
In this extraordinarily generous book, Gary takes no prisoners and holds nothing back. It's page after page of case studies--the good and the bad. His negative examples aren't the obvious disasters--instead, they are subtle cases, sophisticated examples of how the good stuff could have been even better.
After paging through chapters on Facebook, Twitter, Instagram and Tumblr, each containing more than a dozen detailed examples, it became clear that Gary has a point of view, and it's one that may very well work for you and your brand as well.
There's no arrogance here. Gary knows that what works today is almost certainly not going to work tomorrow, because once it becomes rote, it is no longer interesting, is it?
And so the challenge for brands and other organizations at scale becomes clear: You can either steer clear of the media that the most important customers in the world are using for hours every day, or you can start down the path of understanding the state of the art, and doing the heavy lifting of getting ever better at it.
Condensed, generous and helpful. Recommended indeed.