SEO stands for Search Engine Optimization. This means climbing higher in the search engine results. For example, if you have a company that makes cars, and someone types in car maker, you will get more hits to your website if you are on the front page of the search results.
To get higher in these search results you use keywords, and create relevant material. Basic search terms will be tough to use, as many major companies already use them, so finding search terms that are used moderately, but still hold some power, are useful. You can find search terms using Google adwords, or simply looking at the bottom of the first page of results, where other options are given.
For more information on SEO and online marketing visit Winflow Financial Group at www.winflowfinancial.com.