eddiecarrara profile image 95

The more traffic I have, the lower my CPM...Why?


I lost all my traffic on the last Panda update but it's back and it has doubled, that's the good news. My CPM use to be around $13, now that my traffic has doubled it's down to $5. Can anyone explain this to me? Is it because the ads that are running now are a lower paying ad? My problem is, the more impressions I have the lower the CPM drops. It's like I being penalized for more traffic.

 

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