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What do you think of the new pricing strategy (40% lower Every Day prices) J.C. Penney announced?


Essentially, all merchandise will be priced lower every day, with the only sales monthly ones (Month-long Value) mostly on seasonal products and clearance markdowns twice per month (Best Prices) on merchandise not selling well. Penney is banking on most consumers preferring lower prices all the time without having to bargain hunt. That said, the Month-long Value and Best Prices deals may provide enough bargains for the "born to shop" group. Do you think this strategy will be successful for the retail store? Will you prefer this type of pricing? Why, or why not?

 
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