Consumers wouldn't need protection, if Congress had more balls.
Congress passed legislation that allows a Business or Entity, operating within the Economy, to argue as a singular identity.
Just like a person with their rights. A "business" Entity can argue based on rights of business, to sway judgements.
Congress needs to APPEAL that piece of legislation, so stronger control can be given back to the consumer(citizen).
Why Do Consumers Need Protection? To save them from themselves, because "advertising" and/or "marketing" can make almost anyone buy something they don't really need.
Why do you think America's Economy is the powerful Economy on the planet. Because, they can be easily swayed to buy almost anything.