I'm not sure what you mean bigger versus smaller. I am a partner in 3 Liberty Tax Franchise stores. Liberty is smaller than H and R Block and Jackson-Hewitt. Since it is essentially a seasonal business, we will never have the revenue of a McDonald's or Panera Bread. These are small businesses. We don't expect to become millionaires off of them.
But, we think it was the right franchise for us. We were looking for a tax business to be in and not any of the countless other franchise options out there. We liked the strategy and support provided by Liberty. They also provided financing of the franchise fees.
I don't think it matters whether the franchise itself or the individual stores are big or small. What matters most is getting the right franchise for you. You have to like the business and be willing to commit to the franchise model (a model that you can believe in and be comfortable with). You want a franchise that wants you, the individual owner, to do well as much as the global franchise business itself. You want a franchise that will support you and educate you and your employees. You want a franchise that looks to grow, to improve current products as well as develop new products. You want a franchise that has a sound business model and is on good financial footing itself.