The underlying characteristics of an attitude of service are:
You approach each new client first and foremost with “How can I help?” and “What are your challenges?” There is a genuine interest in the client, their business, and the challenges they are facing.
You are on your client’s side. You like and respect them as people. In discussions or emails, you always think of you and your client as “we”, e.g. “These are the challenges facing us. This is what we could do to overcome them.”
You work as if your client’s business is your business, and their challenge is your challenge. You are always ready to listen and are ready to roll your sleeves up and help out.
You are confident of the value you bring to each client. That you can help them make a difference. And should you be unsure about your ability to help in a particular situation, you tell them upfront.
You truly believe in your client’s business and what they are about. You feel passionate about helping them overcome their challenges. You are excited by the project.