Hi, I don't think Globalization is actually NEEDED for internet based marketing.
You can use the Internet to market to local, national or international levels.
It depends on what your product is. There are many local, free classifieds, local newspaper classifieds, local magazines, individual clubs or society magazines online which may service your local area. Remember Marketing = exposure. The more local exposure, if that's what you want, the more people will find your product or service.
Just scale it up to national or international level when you are ready.