Mighty Mom profile image 90

Has writing for search engines killed, creativity, communication, common sense?


Same company. Same products/services. But opening new office (franchise) in new location. Being asked to make website for new branch 100% unique from "parent" branch site. Being told "we're not writing for people, we're writing for search engines." Seems like an exercise in brand dilution to me. Anyone else finding it frustrating to take good copy and randomly change words just to satisfy search engines? Brand dilution, perhaps?

 

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Cloverleaf profile image88

Cloverleaf says

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4 years ago
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Ellen (Greekgeek) says

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backporchstories says

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Nancy Yager (Lipnancy) says

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movielardatadare says

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4 years ago
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    Susan Reid (Mighty Mom) 4 years ago

    Thanks all for your thoughtful answers. I tend to agree the readers are the ultimately the audience, not the search engines!

    And if the quality of what you're selling/writing about ain't there, they're not going to come back!

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Doctor Bees World says

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4 years ago
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    movielardatadare 4 years ago

    Well written and well spoken. Looks like you have a bright future here at hubpages.