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What do you think about companies that use the letter "i" for non-Apple brands or products?

There are many companies trying to cash in on Apples success by using the letter "i" to get customers to associate their product with an apple product even though the brand or the product is nothing like an Apple product. Bell and Howell is selling the iScope, a cheap LED flashlight with a magnetic head and a telescopic frame. The Serta mattress company has introduced the "iComfort" line which is a variant of previous products with a face lift and a larger price tag. "iHome" uses the I to make its products more appealing, even though a good portion of their products are not electronics.


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paxwill says

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5 years ago
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