I never really thought about my Zazzle store until I was notified that I sold something. So, I went to look and I sold in fact two spaghetti-strapped tank tops. For some unknown reason back in the 2011 or early 2012, I thought it would be fun to create a shirt with a Beatle saying on it since it was natural that my son wrote a Squidoo lens on certain lyrics that he liked.
So, depending on your items, perhaps you can write about topics relating your items. If it is about art, animals, inspirations, selling on zazzle, etc. I would try to write and advertise at Squidoo first, since that's where I experienced sales. I haven't tried here, and neither of us have written about the Beatles since.
In fact, because I sold two items during this time, I am hoping that after 6 months, I will look into it. The first six months is dedicated to making jewelry to donate to public schools and a after-school program.