Earlier brands used to be specific as per geographical locations and a brand popular at one place may not be popular at another place. But now the brands have gone global and everybody want to go by the global brands only. Even Individuals can have their own branded names so that they can be easily recognized from their name. I have branded my self as WQAINDIA where WQA is short form of my blog title WebQuestionAnswers, which makes it different from unbranded blogs, and India is country of my origin. Now the bottle seen above, if branded, may become popular otherwise it will be called country made soft drink. Similarly an icon can make a brand more popular and even if there is no name then icons make the branded items to attract more and more. These branded name and icons, on gaining popularity, command royalty. Royalty in the sense that established brands tie up with manufacturers to brand their products, subject to their own brand's quality standards, in lieu of franchise. But it is my experience that in this commercial word established brands en-cash the trust and faith of their followers in the same way as political leaders forget their electorate after getting elected.