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Being able to look yourself in the mirror and get a good night's sleep is very important. I never thought of our ethics as having a price, well said.
I think your attitude about complaining might be different if you were on a minimm wage zero hours contract.
Ethical is better in the long run
I have had contracts terminated because i tried to do a good job and that takes time. The client wanted speed and told me quality was optional. I suspect in many businesse if ethics gets in the way of profit you get sacked
Why would businesses need ethics when they can close down and start again under another name once they have milked their customers and workers dry? This behaviour is, I am told, common in (for example) recruitment agencies: I experienced it once.
AlexK2009, you have made such a great point. Many people have experienced unethical businesses whether as employees or as customers.