This has bugged me for some time now: what do 'broad match', 'exact match', and 'phrase match' actually mean in the Google Keyword Tool? I understand the concept, and I have read on many different sites what they are used for. But when I search 'xbox one' using the tool, there are 201,000 global searches when broad match is selected, and only 170 when I selected exact match. No matter what criteria exact match uses, that figure has to be incorrect. Is this an error?
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OK the 12 month average is probably why I'm getting that figure..thanks to both of you!