We all had to make that effort. If you want to know and understand it well enough to use it effectively, you need to read about it. It can't be summed up in a simple answer otherwise we'd all be experts. That's the harsh reality of it.
The very basics - keyword research, learn how to know what people are actually searching for so that your titles/subtitles match those queries. Make your content reader friendly and engaging so there isn't a high bounce rate. This will make your content more search engine friendly. Never, ever keyword stuff. - Always read about it even when you don't want to ;) because the rules change when Google unleashes various members of the animal kingdom like penguins and pandas.