They look at companies like Apple, Microsoft, Sony, Nike, GM and others and get antsy over the fact that these companies are able to literally crank out a completely new product ever 12 months and that lunatics rush to the stores like zombies to buy them all over again every year. My wife ragged on me last year, because I "still" had an iPhone 4 (only had it for less than a year and people were nuts over it). But to make her happy, I got a 5. Now the 6 is out and I'm not getting it, no matter what my wife says. I'm secretly convinced she's a insane on this issue. This is consumerism gone mad.
But this rolling out of new products does not work for companies who sell products based on nostalgia, personal preference or comfort. Jim Beam came out with a new 90-proof Jim Beam. Years ago, Bombay Gin came out with Bombay Sapphire. Companies have to show growth in revenue every year and they try to use the business model of companies that successfully come out with new products to bring in new customers. Sadly, it just doesn't work with some industries. If you're a Maker's Mark and Beefeater Man, then you'll always be one and probably won't switch to Jim and Bombay. Other companies retrograde their products to give you the old nostalgic feeling. It's just a marketing plan based on what works for a particular industry.
McDonald's had an interesting business concept over the past few years. Knowing that an entire generation grew up in the '70s and '80s loving McDonald's because of the playgrounds and toys, McDonald's decided to stick with that generation up through adulthood by turning their stores into classy-looking "coffee shops" (mostly the same menu) with a relaxing atmosphere.