I have had an online business since the 90s and have lost money all these years which actually makes it a hobby, someone told me. I know of many points that fall under the "don't do" category for ONLINE businesses.
1. Don't name your company something at the bottom of the alphabet because when you are listed with some affiliates, you do get listed last.
2. Try not to name your company something that your company DOESN'T do. For years we were Windmill Works, but we created software.
3. Join business groups. Suppport is helpful.
4. Don't shy away from writing for grants. Of course, that requires the bitter work of a business plan which we STILL don't have.
5. Go to a local college and talk to the business dept. We once became a project for a group of students who were studying start-up businesses. They had good ideas for us.
6. In the very beginning, DO NOT SAY: "Well, I really don't want to get THAT big" because you won't.
7. Try to be upbeat. I've always been honest and realistic about our product. People don't like that. They want you to be excited. I really don't know how to be excited when no one seems to want what we have. I guess you really need someone on your team who has a sales-person mentality.
8. Don't downplay what you have. If you think it's nothing, so will everyone else.
9. If you have an online business, blog as often as you can giving helpful hints to other business people.
10. Get the money you need for improvements. If you go to kickstarter, first go to udemy and get some information on how to make a great kickstarter video.
That's all I've got. But I can't wait until someone writes something here that will help my business 'cuz I'm getting EXTREMELY discouraged.