A life coach is definitely a good investment. A good life coach sees through you, identifies your strengths and weaknesses, your fears and your emotions. The best thing is he gives you an unbiased picture; he knows he has to help you help yourself. He sounds critical due to this very reason. Our friends and relatives, our wellwishers are emotionally connected to us. So while giving opinions and advices, they take care to use words which would not hurt you; not to forget they know what hurts you and what doesnt. But a life coach puts things clearly before you. What appears to be a critical statement may in fact be just a frank statement!