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How effective is twitter marketing?

Because I am in my 30s, I am a dinosaur when it come to social network marketing. I heard lots kids today easily get many hits using twitter and lots of business are now using it. The company I am working for is now consider using twitter marketing, but because we are oldies in our 30s and 40s, we don't know too much about it and is looking to outsource this job to other companies. But just one question, how effective is using twitter as a marketing tool. Can anybody tell me?


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yecall says

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18 months ago
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