With internet marketing you can track the results almost immediately. Traditional marketing results are not easy to follow and it is slow going at best.
There is also the fact that print marketing is at an all-time low with more consumers trying to find what they are looking for online, so if you have a product or service you could increase your sales with internet marketing because this is where the customers are looking.
There are certain strategies implemented with internet marketing such as PPC, (pay per click), where you set aside a certain amount per day, per click and when a potential customer clicks your ad they are taken to your website. You can get great results in just a few hours with this method of internet marketing.
Another internet marketing strategy that works for your business is having all of your content SEO rich. SEO means that your content from the web pages is Search Engine Optimized and will rank higher in the search pages.
Hope this answer helps.