I recently published an e-book called Character Profile Marketing about two weeks ago. I included a link. I believe that within these 25 pages is alot of information that will guarantee to improve your service marketing when used appropriately.
If you like it, let me know and I would be happy to send you some more resouces!
A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as:
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