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To collect leads for whatever they need leads for, whether that be email addresses on an email capture page or something else!
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Landing pages have been proven to be extremely successful at collecting email addresses and making sales depending on the type of landing page you are talking about.
I had a professional designer do mine and I am really happy with the result: http://www.2buildbacklinks.com/link-building-maste...
You get leads for future marketing, but more than that you have to have good landing page if you rely on search engines for web traffic.
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Copyright © 2017 HubPages Inc. and respective owners.