- Business and Employment
Article Marketing Strategy - A Great Way to Get Your Website Seen
Building Backlinks for SEO
When I first started out writing blog posts for my website, I had no real idea that practically no one would ever see it.
Being completely ignorant of seo (search engine optimization), I guess I just assumed that every page eventually gets its day in the sun, since there are billions of web-surfers, and at least a few are bound to stumble on my pages each day.
As most of us who have battled the frustration of appearing on Page thirteen million of Google (chuckle) now know, there's a lot of work necessary to get placed reasonably far up in the SERPs (Search Engine Results Pages). Add to this the fact that 80% of people never even leave the first page of the search results, but rather type in a different query, should they fail to find what they were searching for initially.
It would be some time until I truly understood the utility of combining article marketing with top link building methods to start seeing my site progress through the SERPs for targeted keywords. It is really a great feeling to see it all start to come together!
How Do You Get Your Article Seen?
The answer to this is straightforward, although the actual process can be lengthy. After you write the post for your blog, you must then also write an article (usually several unique articles, depending on the competition for the keywords in your post), with links to your website embedded inside the article - usually in the author resource box, as many submission sites don't much like links in the body of the article - and submit the it/them to an article directory. This serves a dual function:
1. People who come to the directory can now read your article and follow the link back to your site.
2. The Search Engine Spiders (don't worry; these are just robots that read voraciously!) follow the link to your site, and reward you for it by pushing you up several pages in the Search Engine Results Pages. How far up depends on the caliber of article directory into which your article was accepted.
Now all you have to do is make sure your article is high quality, which increases your chances of being accepted by a high-quality article directory. How can you tell where to submit? Well, the choice is yours, and there is a wide range of directories. They are rated by Googles PageRank formula; the higher it is, the better (more authority) the directory.
The scale is from 1 to 10, and only a few websites have the mammoth PR10, like usa.gov, Google itself, etc. Even bear sites like amazon.com, facebook and ebay are "just" PR9, and you won't be finding any article directories in that lofty range. Below is a short list of very high PR (for an article directory at least) sites you should consider:
suite101 - pr7
squidoo - pr7
ezine - pr6
articlesbase - pr6
helium - pr6
selfgrowth - pr6
thewhir - pr6
43things - pr6
hubpages - pr6
articlecircle - pr5
articleblast - pr5
ideamarketers - pr5
articlealley - pr5
articlecity - pr5
buzzle.com - pr5
a1articles.com - pr5
searchwarp - pr5
sooperarticles - pr5
bukisa - pr5
Article Marketing to Compete With the Big Guys
As mentioned above, for a site comprised of low-competition keywords, it may take you 2-3 articles to rank all the way on the first page of Google.
However, if you want to blog about the Kindle reading device using this method, you can forget about it; the competition is far too high. You'd have to submit hundreds - maybe thousands - of articles in order to get on the radar by making it somewhere between pages 4-10, if you're lucky.
However, there are solutions; one of the best is to article market with an aid, which, if you're the type to turn-out unique and well-written content, can work wonders for you. One metric to pay particularly close attention to is the Alexa rank, because of it's importance to webmasters. This apparatus literally changed my blogging life!
The best thing is that I tried it for free for 5 full days, liked the results, and decided to keep it. As such, it is entirely risk-free - what have you got to lose?
Writing Articles for Pinstor.us!
As I've been an article marketer (now more commonly called content-marketer or copywriter) for over 4 years now, I've been fortunate to be able to leverage the thousands of articles to my credit into a steady job at pinstor.us. It's a content-driven marketplace that's looking to make a big splash on the web, with human-interest articles and great points of view on trending news. Check us out for news, products and more - just click here!
Link Building Tools
I use a tandem of article marketing and link-building with this extremely efficient (saves hours, days and weeks of time) link-building tool.