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Article Marketing Strategy - A Great Way to Get Your Website Seen

Updated on June 15, 2014

Building Backlinks for SEO

When I first started out writing blog posts for my website, I had no real idea that practically no one would ever see it.

Being completely ignorant of seo (search engine optimization), I guess I just assumed that every page eventually gets its day in the sun, since there are billions of web-surfers, and at least a few are bound to stumble on my pages each day.

As most of us who have battled the frustration of appearing on Page thirteen million of Google (chuckle) now know, there's a lot of work necessary to get placed reasonably far up in the SERPs (Search Engine Results Pages). Add to this the fact that 80% of people never even leave the first page of the search results, but rather type in a different query, should they fail to find what they were searching for initially.

It would be some time until I truly understood the utility of combining article marketing with top link building methods to start seeing my site progress through the SERPs for targeted keywords. It is really a great feeling to see it all start to come together!

article marketer
article marketer

How Do You Get Your Article Seen?

The answer to this is straightforward, although the actual process can be lengthy. After you write the post for your blog, you must then also write an article (usually several unique articles, depending on the competition for the keywords in your post), with links to your website embedded inside the article - usually in the author resource box, as many submission sites don't much like links in the body of the article - and submit the it/them to an article directory. This serves a dual function:

1. People who come to the directory can now read your article and follow the link back to your site.

2. The Search Engine Spiders (don't worry; these are just robots that read voraciously!) follow the link to your site, and reward you for it by pushing you up several pages in the Search Engine Results Pages. How far up depends on the caliber of article directory into which your article was accepted.

Now all you have to do is make sure your article is high quality, which increases your chances of being accepted by a high-quality article directory. How can you tell where to submit? Well, the choice is yours, and there is a wide range of directories. They are rated by Googles PageRank formula; the higher it is, the better (more authority) the directory.

The scale is from 1 to 10, and only a few websites have the mammoth PR10, like, Google itself, etc. Even bear sites like, facebook and ebay are "just" PR9, and you won't be finding any article directories in that lofty range. Below is a short list of very high PR (for an article directory at least) sites you should consider:

suite101 - pr7

squidoo - pr7

ezine - pr6

articlesbase - pr6

helium - pr6

selfgrowth - pr6

thewhir - pr6

43things - pr6

hubpages - pr6

articlecircle - pr5

articleblast - pr5

ideamarketers - pr5

articlealley - pr5

articlecity - pr5 - pr5 - pr5

searchwarp - pr5

sooperarticles - pr5

bukisa - pr5

Article Marketing to Compete With the Big Guys

As mentioned above, for a site comprised of low-competition keywords, it may take you 2-3 articles to rank all the way on the first page of Google.

However, if you want to blog about the Kindle reading device using this method, you can forget about it; the competition is far too high. You'd have to submit hundreds - maybe thousands - of articles in order to get on the radar by making it somewhere between pages 4-10, if you're lucky.

However, there are solutions; one of the best is to article market with an aid, which, if you're the type to turn-out unique and well-written content, can work wonders for you. One metric to pay particularly close attention to is the Alexa rank, because of it's importance to webmasters. This apparatus literally changed my blogging life!

The best thing is that I tried it for free for 5 full days, liked the results, and decided to keep it. As such, it is entirely risk-free - what have you got to lose?

Writing Articles for!

Content-Driven Marketplace

As I've been an article marketer (now more commonly called content-marketer or copywriter) for over 4 years now, I've been fortunate to be able to leverage the thousands of articles to my credit into a steady job at It's a content-driven marketplace that's looking to make a big splash on the web, with human-interest articles and great points of view on trending news. Check us out for news, products and more - just click here!

Link Building Tools

I use a tandem of article marketing and link-building with this extremely efficient (saves hours, days and weeks of time) link-building tool.

Guestbook Comments

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    • christinsword profile image

      christinsword 4 years ago

      @Khem: you should obviously continue doing what works for you - that's great! I can't attest to the quality of your articles, but ezinearticles, articlesbase and goarticles have worked quite well for me so far.

    • profile image

      Khem 4 years ago

      @christinsword: I even tried with article marketing, and religiously published the good articles on ezinearticle, articlebase but unfortunately hardly getting 2 - 3 visitors a month so I stopped and start doing guest blogging and to my surprise, my 40% hits come from only those guest posts, some 30% organic and rest from other sources. so is it just me for whom article marketing is not working or I am not doing it right!

    • christinsword profile image

      christinsword 4 years ago

      @Khem: You are correct in that PR is no longer being updated, but that doesn't mean it no longer counts. I've had success promoting new websites by submitting purely to article directories; the content must be good - that is the "new" requirement. Use Analytics and Webmaster Tools to gauge performance, and ezinearticles and others still receive many, many views and backlink worth.

    • profile image

      Khem 4 years ago

      @christinsword: But I believe that PR is now no more in action, even Google has stopped supporting the Google PR directories. I've even seen lot of quality websites with 0 PR as Google is no more updating PR, so PR still counts?

    • christinsword profile image

      christinsword 4 years ago

      @Khem: Yes, but mostly the higher PR directories. I use these with great success - you have to be sure to write readable and human-friendly articles, though. Then, the content is just as good as any blog post and the search engines recognize this regardless of algorithm updates.

    • profile image

      Khem 4 years ago

      Are these article directories still beneficial, after these so many google algorithm updates

    • Digory LM profile image

      Digory LM 5 years ago

      Thanks for the information. I use several of those article databases.

    • MojoCreator LM profile image

      MojoCreator LM 5 years ago

      Becoming less and less valuable as Google continues changing their algorithm

    • Oneshotvariety LM profile image

      Oneshotvariety LM 5 years ago

      Article marketing surely is one of the most powerful and effective ways to build backlinks to your website! Plus, most article sites allow you to put your keywords in an anchor text! Great lens!

    • profile image

      anonymous 6 years ago

      Superb! Fantastic work! I will visit your lens regularly for several newest submit..

    • christinsword profile image

      christinsword 6 years ago

      @wolfie10: you can try; they usually publish articles relatively easily. But beware; they are a no-follow directory; however, their human traffic is very good usually as they are highly-regarded. good luck!

    • wolfie10 profile image

      wolfie10 6 years ago

      i'm trying to learn to use article marketing and sumited one, but having trouble getting it published.

    • christinsword profile image

      christinsword 6 years ago

      @junecampbell: I couldn't agree more!

    • junecampbell profile image

      June Campbell 6 years ago from North Vancouver, BC, Canada

      You are correct about the value of article marketing. The key, of course, is to create and market original, and valuable content. Anything less than that and you have shot yourself in the foot.