ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

To Audio Brand or Not with Custom Music

Updated on October 24, 2010

Creating A Brand Experience With Custom Songs:

Audio Branding is on the rise as several companies are realizing the power of branding music with consumers.

Before you can decide if audio branding is the right marketing tool to use, you must first understand what audio branding consists of.

Audio branding has actually been used for years with advertising and marketing campaigns in radio, television, and even some forms of billboards. Better known as music beds, jingles, donuts and sound effects.

Today, the most popular buzz words are audio branding, sound branding, sonic branding and sound logos. All of these modern day buzz words essentially mean the same thing. Donuts, jingles, music beds and sound effects.

With the ever changing technology of the world in which we live in, terminology associated with the latest trends is also changing, including the ones associated with music marketing tools.

If you are aware of any of these terms, then you already have a much better understanding on the workings of this type of marketing tool. If this is the first time you are hearing any of these terms, you can finally put a name to the music that is associated with the audio branding that you've already been exposed to.

Get Custom Jingles for Better Branding

Audio branding, sound branding and sonic branding are all terms referring to the use of sound to reinforce a brand identity.

Essentially, audio branding is the use of short music beds underneath commercials, or the use of a specific sound for a sound effect to help get the message across to a specific target market audience. (Ex: kids laughing, a door slamming shut, the cha' ching of a cash register)

Audio branding can also be used as “donuts”. A donut is a short music bed with a jingle in the front of, or at the end of a commercial.

Audio branding has actually been used for years with advertising and marketing campaigns in radio, television, and even some forms of billboards, but has been better known as music beds, jingles, donuts and sound effects.

Sound logos are short distinctive melodies or other sequences of sound that are mostly positioned at the beginning or ending of a commercial.

Music generally evokes an emotion in those that it touches. To maximize using audio branding as a marketing tool, always be sure to decide early on the type of lasting impression you really want to leave on the customer.

It is important to know which key emotion you are targeting to represent your personal or company brand. Once you have decided on the specific emotion you want to touch in consumers, you can then go forth with your audio branding campaign.

Always remember, the human brain has a much easier time remembering specific melodies or jingles versus an actual full length commercial. When a melody starts, the human brain automatically expects an ending, which makes the melody the most memorable part of your commercial. When used appropriately for your product or business, audio branding can take your personal brand and make it so it is not forgotten!

Have You Ever Used Audio Branding? Did It Work?

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)