Award Winning Print Ads - Great Ad Campaigns - Print Advertisements
I dislike watching most of the commercials on TV, but I do love creative advertising, when it’s good. Of course, what’s good to one person may not be to another. My favorite ad that I’ve ever seen was a billboard ad at Christmas time for the liquor, J & B. It read in big letters: “ INGLE ELLS, INGLE ELLS” then in slightly smaller wording underneath: “The holidays just aren't the same without J & B.” I don’t remember what the rest of the billboard looked like – I’m sure it had a picture of a J & B bottle somewhere and maybe red and green colors, but what I remember – for many years now – is what it said. I’ve always thought that that was just the cleverest ad I’ve ever seen.
There are many more clever ads out there; Europe is known for being a bit more laid back than the U.S. when it comes to ad content, which makes room for more risk taking and creativity. They are strict about violence on TV, but extremely open to nudity. Therefore, American companies take a totally different approach to their ads in Europe.
All of the following ads are award winning ads, in my humble opinion, well deserving of same. Many of them make excellent use of their context, like the shopping bags. Lots are funny ads; there's a lot of great advertising down below. Check them out and vote below in the comment section for your favorite. Which is mine? You know, I just can't decide; there are so many great ones here. The Pepsi Twist one did give me a good laugh, though.
Note: click any of the pictures to view them larger.