- Business and Employment
The Best Offline Marketing Ever
Got Lemons? Make Lemonade
Many of us had a Lemonade Stand when we were kids. We would engage in guerrilla marketing techniques like blocking traffic while holding up large signs. We may have ridden our bikes around screaming at the top of our lungs, "buy our lemonade."
It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.
Offline Marketing is all about filling the empty space that presents itself to you. Around every corner and on top of every counter there is space just waiting for your marketing ideas.
Engaging your imagination to recognize this Marketing Space is just like being a kid again, selling lemonade. You setup the stand and then go about getting customers to see it. Once a few people drive by without making a purchase you amp up the noise to pull them in.
Filling the space can be as simple as having your little sister twirling a baton in or something more complicated like blocking the road, your friends driving bikes around in a circle, forcing the cars to slow down and stop.
While your mother is red faced at your overt tactics of filling the Marketing Space she is also very proud of your ingenuity and drive.
See empty space as Opportunity. It's all around just waiting for you to plug into it.
Quick and Effective Tools
Ok! What is Your Favorite Offline Marketing Tactic?
Five Reasons Offline Marketing Works
- Creative Offline Marketing can be inexpensive
- You can easily target the customers you want to reach
- Sometimes your customers can "Eat" your Offline Marketing
- Your customers can take your Offline Marketing home
- Your customers may even sleep with your Offline Marketing
Most business involves brick and mortar and even those that don't aren't entirely divorced from dealing with clients and customers in person.
It's an impostant question to ask yourself everyday. How memorable am I and how memorable is my business?
What's your answer? Are you giving your customers a handful of reasons to come back, to spend more money and to recommend you to their friends?
Ok! Here is A Great Question for Everyone in Business
What's more important to your customer ?
Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.Aaron Wall
Creating a HubPages for your company is a good start in your Online Marketing journey, but your competitors are doing much more and you need to as well. No matter if you are inManchester NH or in San Francisco I can help you setup a comprehensive plan for marketing success