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The Best Offline Marketing Ever

Updated on September 15, 2015

Got Lemons? Make Lemonade

Many of us had a Lemonade Stand when we were kids. We would engage in guerrilla marketing techniques like blocking traffic while holding up large signs. We may have ridden our bikes around screaming at the top of our lungs, "buy our lemonade."

It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.

Offline Marketing is all about filling the empty space that presents itself to you. Around every corner and on top of every counter there is space just waiting for your marketing ideas.

Engaging your imagination to recognize this Marketing Space is just like being a kid again, selling lemonade. You setup the stand and then go about getting customers to see it. Once a few people drive by without making a purchase you amp up the noise to pull them in.

Filling the space can be as simple as having your little sister twirling a baton in or something more complicated like blocking the road, your friends driving bikes around in a circle, forcing the cars to slow down and stop.

While your mother is red faced at your overt tactics of filling the Marketing Space she is also very proud of your ingenuity and drive.

See empty space as Opportunity. It's all around just waiting for you to plug into it.

Quick and Effective Tools

Ok! What is Your Favorite Offline Marketing Tactic?

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Five Reasons Offline Marketing Works

  1. Creative Offline Marketing can be inexpensive
  2. You can easily target the customers you want to reach
  3. Sometimes your customers can "Eat" your Offline Marketing
  4. Your customers can take your Offline Marketing home
  5. Your customers may even sleep with your Offline Marketing

Most business involves brick and mortar and even those that don't aren't entirely divorced from dealing with clients and customers in person.

It's an impostant question to ask yourself everyday. How memorable am I and how memorable is my business?

What's your answer? Are you giving your customers a handful of reasons to come back, to spend more money and to recommend you to their friends?

Ok! Here is A Great Question for Everyone in Business

What's more important to your customer ?

See results

Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.Aaron Wall

Creating a HubPages for your company is a good start in your Online Marketing journey, but your competitors are doing much more and you need to as well. No matter if you are inManchester NH or in San Francisco I can help you setup a comprehensive plan for marketing success

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    • KandDMarketing profile image

      KandDMarketing 5 years ago

      Good reminders that "old school" still works!

    • profile image

      jennycalender 5 years ago

      Neat surveys and tips here! OK, I"ll use biz cards + 1 other means form now on =>gigaparrot to be a super star :)

    • profile image

      bradleyslinger 5 years ago

      Love this article! Thanks for the great tips!

    • rurzag profile image

      rurzag 6 years ago

      Yes

    • profile image

      MorganPersonalTraining 8 years ago

      thanks for the tips, very helpfull to a small business who is just starting out!

    • profile image

      HEckhoff 9 years ago

      Great offline promotion ideas. I do many of them being in real estate and being so deeply ingrained in the Bucks County market and loving what I do. Thanks for the ideas and reminders!

    • profile image

      tdove 9 years ago

      Thanks for joining G Rated Lense Factory!