What movie stars get in their celebrity swag bags always makes news. But what is a swag bag? And how do marketers use them to promote their businesses? Find out here.
For your perusal, I have collected some of the greatest evil girl names. Some of them are inspired by actual evil women and girls in history; others belong to fictional characters. Enjoy!
Everything around us is related to marketing somewhow; in this article you can find out more about one of the most important topics in marketing: the 5 levels of the product. With a figure and examples!
Who doesn't like holiday food gifts? Possibly many people. However, they are popular choices for business gifts. Discover the pros and cons of using them for customer gifts.
What products are really made in America? Here is a compilation of many German products sold in the U.S. that just might surprise you!
Building a brand loyal customer base is a strategy that helps ensure the future health and growth of an organization. Read on for help in understanding brand loyalty in marketing for today's economy.
When it comes to establishing a reputation as an evildoer or villain, branding is key. It may seem like a mundane task when compared to wreaking havoc, however a name can be the difference between your enemies running...
Logos should be more than just beautiful... they must accurately represent a business and a brand. Discover the key elements of a great corporate logo, plus see how a logo was developed.
Keeping customers coming back for more is the goal of almost every business. Brand loyalty helps make that happen. Find out what brand loyalty is.
Six examples of popular brands that use the motherly Caregiver archetype to build a sense of trust and security.