What products are really made in America? Here is a compilation of many German products sold in the U.S. that just might surprise you!
Logos should be more than just beautiful... they must accurately represent a business and a brand. Discover the key elements of a great corporate logo, plus see how a logo was developed.
Branding is so important now that there are so many online channels available for an organisation to get their message across. Here is why every business owner should be taking branding seriously.
Blockbusters such as Transformers and The LEGO Movie turn toy products into stars! See how this product placement in movies can build a brand... and how it differs from other movie-related promotions.
Brandwashed, by Martin Lindstrom, examines the real reasons behind our buying choices. Brand loyalty can take years to develop and can be destroyed in seconds.
Personal branding is an exciting process that puts you in charge of your life and professional career so you can succeed in today’s marketplace both online and offline. Even if you aren’t a business.
The name of your business is important. Here are some tips to help you avoid choosing a name that confuses or turns off your potential customers.
Getting custom embroidery on promotional hats and shirts is more complex than people realize. Common embroidery terms are explained, along with buyig tips to help avoid overspending.
The question of this debate is whether “channel images do not really affect the brand images of the products they sell” versus “channel images must be consistent with the brand image”.
Who doesn't like holiday food gifts? Possibly many people. However, they are popular choices for business gifts. Discover the pros and cons of using them for customer gifts.