Experiential marketing is a unique marketing activity intended to create a positive user experience... while positively promoting a brand. Definition of the practice and pros and cons are discussed.
Getting custom embroidery on promotional hats and shirts is more complex than people realize. Common embroidery terms are explained, along with buyig tips to help avoid overspending.
What is a brand name? It is an organization's primary asset. Learn more about what a brand name is and how it serves the marketing and advertising function.
Logos, customer service, advertising... all of these brand elements convey volumes about a business. In fact, they make a promise. Read here for brand promise definition and explanation.
Everything around us is related to marketing somewhow; in this article you can find out more about one of the most important topics in marketing: the 5 levels of the product. With a figure and examples!
When it comes to establishing a reputation as an evildoer or villain, branding is key. It may seem like a mundane task when compared to wreaking havoc, however a name can be the difference between your enemies running away in fear and smirking at your lack of impressiveness.
The WD-40 Company was formed in 1952 by chemist Norm Larsen and three investors, in less than fifty years, the company would become a single product branding legend worth over three hundred billion dollars.
What products are really made in America? Here is a compilation of many German products sold in the U.S. that just might surprise you!
A look at how the global recession is changing consumer buying behavior globally and how name brands are faring out.
What movie stars get in their celebrity swag bags always makes news. But what is a swag bag? And how do marketers use them to promote their businesses? Find out here.