Building a brand loyal customer base is a strategy that helps ensure the future health and growth of an organization. Read on for help in understanding brand loyalty in marketing for today's economy.
Blockbusters such as Transformers and The LEGO Movie turn toy products into stars! See how this product placement in movies can build a brand... and how it differs from other movie-related promotions.
What products are really made in America? Here is a compilation of many German products sold in the U.S. that just might surprise you!
Personal branding is an exciting process that puts you in charge of your life and professional career so you can succeed in today’s marketplace both online and offline. Even if you aren’t a business.
Branding is so important now that there are so many online channels available for an organisation to get their message across. Here is why every business owner should be taking branding seriously.
What is a brand name? It is an organization's primary asset. Learn more about what a brand name is and how it serves the marketing and advertising function.
The name of your business is important. Here are some tips to help you select a name that will properly represent your business to the public.
Custom promotional items can help boost a brand. However, they can be VERY expensive. Learn the difference between custom and customized promotional items. 3D printing possibilities are briefly noted.
Everything around us is related to marketing somewhow; in this article you can find out more about one of the most important topics in marketing: the 5 levels of the product. With a figure and examples!
Logos should be more than just beautiful... they must accurately represent a business and a brand. Discover the key elements of a great corporate logo, plus see how a logo was developed.