Logos, customer service, advertising... all of these brand elements convey volumes about a business. In fact, they make a promise. Read here for brand promise definition and explanation.
Building a brand loyal customer base is a strategy that helps ensure the future health and growth of an organization. Read on for help in understanding brand loyalty in marketing for today's economy.
Experiential marketing is a unique marketing activity intended to create a positive user experience... while positively promoting a brand. Definition of the practice and pros and cons are discussed.
How to use the Ruler archetype to market your brand to the upper echelons of society.
Custom promotional items can help boost a brand. However, they can be VERY expensive. Learn the difference between custom and customized promotional items. 3D printing possibilities are briefly noted.
Positioning The Key to Customer Preference and Competitive Advantage Why do customers prefer one product over another? In most cases, consumers or organizational customers choose what they buy for one of...
What is a brand name? It is an organization's primary asset. Learn more about what a brand name is and how it serves the marketing and advertising function.
Logos should be more than just beautiful... they must accurately represent a business and a brand. Discover the key elements of a great corporate logo, plus see how a logo was developed.
A look at how the global recession is changing consumer buying behavior globally and how name brands are faring out.
When it comes to establishing a reputation as an evildoer or villain, branding is key. It may seem like a mundane task when compared to wreaking havoc, however a name can be the difference between your enemies running...