How to Master a Rebranding project? This is an useful advisory for marketing professionals who are about to manage a rebranding project at their companies
If something works, better not change it is one of those pearls of popular wisdom that, however, companies do not always just follow. Many companies continue to change their logos..
Positioning The Key to Customer Preference and Competitive Advantage Why do customers prefer one product over another? In most cases, consumers or organizational customers choose what they buy for one of two reasons: what they choose...
Check out 15 most practical ways to increase your brand engagement rate on Instagram.
Creating provenance is critical when building brand awareness. Competition in every industry is searched easily with search engines in the world of technology these days. Telling your story is the most powerful way to create provenance and build your brand awareness.