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Business Postcards Deliver Great Results

Updated on June 27, 2014

Business Postcards -An Effective Way of Advertising for Small Businesses

I was looking through a stack of mail today and came across a store's business postcard that I had hung on to for several months, and it got me thinking: "Why do people use this form of advertising when there are so many more modern ways readily available?" I think it is because the cardboard mailer immediately had grabbed my attention, was light-weight and just easy to keep around. In other words: the postcard got noticed.

Advertising postcards have been used since the first postcards came into existence. In fact, the very first Christmas cards were postcards that were used to promote goodwill between businessmen and their patrons.

Why do people still use the lowly card in their company advertising when there are so many other more high-tech ways to get the word across? Basically because they bring results quickly, reliably and cheaply.

Whether you run just a Mom and Pop shop or a major corporation you can use postal cards used in a strategic ways to get profitable results.

Photocredit: Ye Olde Curiosity Shoppe - business postcard from 1904

These little Things Will Bring Sales!

Once you see the advantages to using business postcards - you will find them easy to incorporate. Once you start using them you will realize business postcards work.

  1. They are easy to write - and easy to test. Use two different versions of the business postcard and see which one works best.
  2. They are cheap and quick - First Class Mail gets delivered within a few days and postcards are cheaper than first class mail.
  3. People read postcards - they are brief and there is nothing to open. Much business mail is just thrown out as soon as it comes in, but somehow our curiosity compels us to turn over a business postcard to see what is on the other side. Plus you have the benefit of having a full side that will show an ad - no matter what the person will see what you have to offer.
  4. Business postcards offer the opportunity to allow your customers to remember you - use humor! My dentist always sends funny postcards, and it makes going to her much more enjoyable.

New Orleans Charles Hotel
New Orleans Charles Hotel

History

The Post Office has been busy helping companies promote their goods and services for a long, long time. The use of postcards in business grew along with with personal use, starting in the 1800's. Many companies felt that it was a source of pride to have their shops photographed or painted onto cards and sent out to solicit customers. A look through a collection from the 1800's would show all kinds of pictures of Main Streets, livery stables and then car garages, as well as cars to promote tourism such as of the Golden Gate Bridge. But what is great is that they are still used today :my dentist reminds me of appointments with funny postcards, and my Realtor sent out cards to solicit business.

Direct mail advertising is effective - in spite of the influx of Web based services receiving a small piece of cardboard in the mail with a marketing impact still packs a punch - it is hard to not see the message on a postcard. Both Web based marketers and direct mailers who use letters speak of "open rate" and it usually is quite low. You don't have to worry about that with these: you can clearly see what is on a postcard and they tend to lay around as reminders where you can see what is being offered.

Far from Being Outdated this Marketing Method is more Effective now than Ever

In this video a business man describes why the age of the Internet and mobile advertising may actually be the best time to use business postcards.

He gives you a great idea of how you can just use the postal service to promote any store or service.

If you are a real estate agent you probably will try all kinds of ways to promote your house sells, some very sophisticated. But you would not forget to put a sign up around the house! The business postcard is that much of a basic essentials for advertising a business.

Make your Own Business Postcards - You Can Try business Postcards very Inexpensively

It is easy to make your own Postcards for your business. These blank postcards will get you started. You will be able to personalize them to meet your company's needs.

Duct-Tape-Marketing-Revised-Updated - Common Sense Marketing for Small Businesses

Now that you have your great new business - how do you get the word out?

Duct Tape Marketing Revised and   Updated: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide is full of extremely down to earth and cheap ways to advertise.

Direct mail advertising is highlighted!

 

Postcard Advertising is Perfect for Artists

Visual artists, dancers and musicians have found that postcards are perfect to advertise their business. Some of these postcards are gorgeous - they make you want to frame them! They fit perfectly into many card displays in specialty shops, and many are made so that part of the back is blank. That is great - then they will be actually mailed to someone, spreading the news around further.

Lovely Historical Business and Advertising Postcards - From Hotels to Fairs to Main Street - Companies have Used this Advertising Medium

Click thumbnail to view full-size
Bethlehem, Pennsylvania hats and fur shop - 1900's.National Postcard Fair announcement.Italian Hotel Ansley hotel postcard.It's motel time! Front and back - 1947 - unique double-folding design.Monju Hotel - Japan.Printers Trade card - Germany, 1880.
Bethlehem, Pennsylvania hats and fur shop - 1900's.
Bethlehem, Pennsylvania hats and fur shop - 1900's.
National Postcard Fair announcement.
National Postcard Fair announcement.
Italian Hotel Ansley hotel postcard.
Italian Hotel Ansley hotel postcard.
It's motel time! Front and back - 1947 - unique double-folding design.
It's motel time! Front and back - 1947 - unique double-folding design.
Monju Hotel - Japan.
Monju Hotel - Japan.
Printers Trade card - Germany, 1880.
Printers Trade card - Germany, 1880.

Some useful Business Postcard Vendors - Compare and Contrast the Best Vendors for your Campaigns

I have located several business postcard vendors with a good reputation. I do not have an affiliation with any of these.

I think you would be well served with any of these companies, but you should do your due diligence.

Do You Use Postcards in Your Business?

Have you ever used postcards in your business advertising - or have I convinced you to do so?

See results

Supplies from eBay - As well as Vintage Cards

I endeavor to always find great stuff on ebay with reputable sellers with a fair return policy.

Here, I have found some business postcard memorabilia as well as modern help to use business postcards.

Bloomingrose is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. She also receives affiliate commission from eBay and other affiliate programs on items that are for sale, unless specifically indicated.

Do You Use Business Postcards? - Any Comments on this Lens?

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    • Gypzeerose profile image
      Author

      Rose Jones 4 years ago

      @Ruthi: Ruthi is a great example of how to use postcards for business! BTW - she has a great Squidoo postcard group - nice lensmasters.

    • profile image

      Ruthi 4 years ago

      I am all for utilizing postcards as a marketing tool. I created a postcard to advertise my CafePress shop. (That reminds me, I need one for my Zazzle store, too!)

    • Gypzeerose profile image
      Author

      Rose Jones 4 years ago

      @JohnTannahill: See - I told you so! Just this month I have put business postcards to the side for my perusal, they got my attention and my business. Emails would have got lost - I tell you. Lately my friends have even been having a hard time getting through to me on email.

    • JohnTannahill profile image

      John Tannahill 4 years ago from Somewhere in England

      Back in the dotcom bubble I was almost shouting POSTCARDS! at clients. Did they listen? One did, and it was the most cost-effective marketing thing they did that year. Not only most cost-effective, most effective.

    • Gypzeerose profile image
      Author

      Rose Jones 4 years ago

      @DRSandAssociate1: I absolutely agree - I am a real postcard enthusiast.

    • DRSandAssociate1 profile image

      DRSandAssociate1 4 years ago

      Great lens, postcards can still be an effective method of keeping in touch with friends or for business/promotion.