- Business and Employment
Clean,Simple and Professional eBay Listings
Simple is Better !
Creating professional looking eBay listings for your items is one of the most important factors for succeeding on eBay. In the following steps I will guide you on how to create simple,professional item descriptions and stress out some common mistakes you should avoid.These are few very simple things that I have learned from my 10 years as an eBay power seller.
Good titles sell
Bad ones don't
What makes a good auction title ?
and a few examples
Your item title should contain as many keywords as possible, be meaning-full while maintaining a serious and above all readable look. I will demonstrate this with an example. Let's say I am preparing to list an original World War II photograph and I am brainstorming for the best possible tittle. Here are a few of my ideas:
1. VERY OLD PHOTO WITH SOLDIERS
The first title is very generic and contains almost none of the keywords I am aiming for.
2. L@@K !! MEGA RARE PHOTOGRAPH !! BID NOW !!! TAKE A L@@K !!
The second title looks unprofessional and exaggerating. It's a perfect example of an eBayer trying to over-sell their items.
3.Original World War II Photo 5"x7" - German soldiers in Greece - 1942
The best title is the third one. Note how it describes the item perfectly and contains all the important keywords: "world war II","soldirers","greece","german" , plus the date "1942" and size of my item "5x7".
Keep in mind !
You should not try to over-sell your item by using exaggeration and special characters in the item's title. The quality of your item and a decent description should be enough
You may find the following helpfull
The Auction's description
should describe your item ACCURATELY & HONESTLY
5 Keys to writing successful item descriptions
- Keep it short - don't overdo it with long, essay-style descriptions unless they are absolutely necessary
- Keep it simple - remember this is an item description not a multimedia contest - multicolor fonts,special characters,moving graphings,animation,background music etc are usually a bit too much !
- Clearly state your items condition (is it new? used? broken?)
- Don't hide the faults - instead make sure they are clearly stated - i use red,bold fonts for stating faults on my items - Believe it or not, honesty sells !
- Be positive ! Avoid filling your description with terms, conditions and NO's. Are you trying to attract bidders or keep them away ?
You shouldn't DO that... - really...please DON'T !
Take a look at the sample item description above. It highlights all the things you should avoid in a description.
Exaggeration : Mega Rare, a piece of history e.t.c
Special Characters : @, * -> , you have it all !
The TERMS - wow ! would you like to bid after reading this sellers terms & conditions ? Does he/she seem friendly and good to deal with or what ? Do you really need to get so defensive on eBay ? My 10 years of experience as a power seller and my 100% positive feedback say NO !
Please DO THIS instead ! - or something similar
This is what I use for my item descriptions. I simply state the facts about my items while keeping a friendly tone ! No fancy graphics, no terms and conditions !
Everyone is welcome to bid and ask questions !
What do YOU think ?
Do you agree with my view that simple, clean item descriptions are the way to go ?
To Sum Up...
- Aim for keywords when writing your item's title. Make it attractive so that potential bidder will want to see more but do not overdo it.
- You don't need a fancy item description. Keep it short, simple and honest.
- Be positive and open to all potential bidders. Do not leave anyone out. Stay away from terms and conditions.
- Don't hide any faults that your item for sale might have. Stress them out - make sure that they are clearly readable. (I even make them bold and red !)