5 Techniques for Creating Cool Business Names
An appealing and cool business name can make a big difference to a new business in today’s crowded market place.
A study conducted at California State University reported that about 60% of participants felt that a business name on its own without any advertising can directly impact the sales of its products.
The study also reported that most companies use a five step process for creating business or product names.
- Set business/brand objectives
- Create list of potential names
- Evaluating each prospective name
- Choose the best name
- Apply for registering the name.
In this hubpage, I share with you 5 techniques that can help you with step #2 of the business naming process i.e. creating list of potential names.
A common method for creating cool business names is by using rhyming words that are suitably aligned to your business and its products. Such names sound pleasing to the ear, are more memorable, and can stick firmly in the minds of your prospective customers.
People in memory management courses are told to use rhymes to associate words in order to improve memory. Such names can therefore be very effective in hooking words easily in the minds.
Here are some good examples of cool and catchy business names crafted using rhyming words:
- Chime Time for a clock shop
- Blinds of All Kinds for blinds business
- Blue Moon Pools for swimming pools business
- Reese’s Pieces for art and craft business
- Cellular Source for a cell-phone business
This is another very popular technique used across all industries for creating cool names business. This technique basically involves fusing two or more words to create a new word that can be used as a business name.
For years, many languages including English have been using word blends to create words with new meanings, like prequel (pre + sequel) and brunch (breakfast + lunch).
When looking for potential business names, use this technique to fuse two words that are related to your business. In most cases, you will have to spend substantial time creating a few dozen word blends before you fall on a power-packed new word that will work for your business.
Here are some really good examples for word blended business names:
- Dynergy fusing the words dynamic and energy
- Teensurance combining the words teens and insurance
- Syncplicity blends synchronization and simplicity
- Slimnastics blends slim and gymnastics
- Technorati a blend of technology and literati
Other Language Words
Another method for creating cool business names is to explore words in languages other then English. Look for non-English words that have a meaning related to your business.
Greek and Latin words are most commonly used as business names in number of industries. You can use Google or any other search engine to finds Greek and Latin word-lists.
You can also try translating English words to some other language and consider if you can use any of those words as your business name. For example the word “first” becomes “primum” when translated to Latin. Use Google Translate to easily find word translations in many other languages.
Here are some Greek/Latin words that have become successful business names:
Acronym names are derived from the first letters of a phrase or a long business name. Like AT&T Inc. which is derived from American Telephone and Telegraph Inc.
Such names are no longer in trend, but if you already have an old business with a long name you may want to consider shortening it.
The biggest advantage of acronym names is that you can have a long descriptive name that conveys what goods or services your business provides. And it also has a shorter name (acronym) that can be easily written, spoken and recognized in your targeted market.
Here are some of the well known companies that have used acronyms as business names:
- Entertainment and Sports Programming Network (ESPN)
- Electric and Musical Industries (EMI)
- Aluminum Company of America (Alcoa)
- Power Athlete Retail (PAR)
- Third Party Logistics (3PL)
Unusual Word Spellings
Another commonly used technique in recent times for creating cool business names is to use incorrect (unusual) spelling of a word. In today’s crowded market place many new businesses are trying witty ways to catch consumer attention.
There was a time when misspelled business names were considered to be gimmicky, cheap and low quality. But today they are hundreds of famous and successful businesses like Flickr, Dunkin Donuts, Zooomr and Topix who have used unusual spellings for their business names. Misspelled names can sometimes be annoying, so be careful and think of smart ways to use misspell words as business names.
Naming a business can be tricky and sometime very time consuming. The 5 techniques discussed above will not only help you save time but also help you create smart, memorable and cool business names. Once you're done short-listing potential business names, the final checklist to choosing a business name post will help you finalize the best name that will give your business an edge over your competitors.