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What to do when Ebay sales are slow?
Ebay Sales Dead Slow Lately...
This article is a follow-up to a page I wrote in 2007 about How to Increase Your Ebay Sales.
The advice I wrote then is still relevant today, but today I have more thoughts on what to do from a business and personal standpoint when sales come to screeching halt.
A period of slow sales is something that happens to every Ebay seller. Pretty much any time of the year, you will find people complaining of slow sales. With the economic recession, this is even more so today. While you might not be able to avoid a slow period, you can do things to improve your future business.
Funny photo is by Misserion on Flickr. Photo used with permission (CC Licensed).
Text Copyright 2012 by Hotbrain
Don't Miss: How to Get People to Pay on Ebay
Poll Question for Ebay Sellers
What do you do when sales are slow?
Think of it as a Cash Flow Problem
The money isn't coming in, but that's not the end of the world!
It is easy for me to get stressed when sales have slowed down. I'll look at what I've been doing, and often I've been doing the same stuff all along, and yet I'm not getting the same results. This is frustrating!
However, I try to remind myself that although I do have a lot of control over my business, I can't actually force someone to buy something, and hence, that's up to some factors that I can't control. I have noticed that sales usually come in groups - I'll get no sales and then a bunch of sales all at once. I kind of think there might be some unexplained phenomenon that makes people as a whole "feel" like buying, but that's a lot of conspiracy woo-woo nonsense that might make people think I'm crazy, so I won't go there!
The bottom line is that you aren't a loser if you are afflicted by slow sales. You shouldn't take it personally. You should try to not let it effect your self-esteem. It's just one of the risks we take as business owners, ebay sellers, and entrepreneurs. If you want the same income all of the time, then go work for someone else. If we want the big excitement over lots of sales, then we have to be willing to accept that the opposite will happen to.
Tip: List new stuff!
Have you slowed down in listing new items? Some stuff sells fast, but if you've had the same things listed for months now, your inventory might be stale. Try lowering prices, but more importantly, try finding new stuff to list.
Study your Niche, and your Competition
Sometimes no sales is a sign.....
Do you think your items will have more value in the future? Or is it all downhill and should you liquidate?
Sometimes, the lack of sales is a result of a trend or change in the marketplace. For example, sellers of textbooks might see a drop-off because Amazon is going to be renting textbooks. I wouldn't want selling textbooks to be my niche!
To find out if your niche is the problem, search for related news articles, read forums, and talk to people.
Check out your competition. On Ebay, it is easy to see your competition. Are they selling anything? If they are, what are they doing differently? Are their prices lower? Their presentation better?
If you can't find anything to indicate that your niche is doomed, then it just might be the time of the year. Maybe your stuff will sell during the Christmas season, or the back-to-school season.
Use this Slow Time to Get Things Done - When you're busy, you don't have the time.
- Organize your Inventory System. Do you have trouble finding merchandise when it sells? Do you have stuff not listed?
- Back up your Computer. Prevent headaches and disaster by making sure your data is backed up.
- Research and Study New Niches. Look at Ebay completed listings to find out what is selling, and figure out how you can find suppliers.
- Spend time with your family.... or doing something completely different! Work isn't the most important thing in life. Now you might have the extra time that you don't usually have. Use it wisely!
- Consider creating your own website, or improving your website. If you can sell on your website, you don't have to pay Ebay fees, and you might increase your repeat customers. Having a website is like having your own brand. It will make you stand out and set you apart. Likewise, if your website looks like it was made in 1990s, maybe it's time to redesign it!
- Update Ebay Listings Change prices, add "Best Offer" choice, change your title's keywords, add more description or better pictures, add more shipping options, etc.
Helpful Articles on Slow Sales - Maybe you'll find a useful tip or two
- Q&A: Is Amazon cycling off my listings?
This article address slow sales on Amazon and discusses stale merchandise, seasonality, and site stability. The same ideas apply about Ebay!
- Niche Marketing Strategies to Sell on eBay
Learn about niche marketing strategies on eBay from Skip McGrath.
- Why are my sales so slow? - eBay - Frequently Asked Questions about eBay
Wondering why your sales are slow? Lots of inexperienced sellers find themselves in this position. Don't just wait to see if they pick up; see whether you're doing something to harm them.
People Complaining About Slow Sales - You're not alone!
Maybe it's the economy. Maybe it's Ebay. Maybe it's summer time and everyone's on vacation. Or maybe it's just your bad luck.
Well, here are some thoughts on what other people think:
- Ebay sales Dropped Why so Slow? in General Discussion Boards in Community
Ebay sales Dropped Why so Slow?: I honestly have never seen ebay so slow. The Buyers are not bidding at all. Is it just me? I think around Memorial Day it got real slow and has been slow ever since....
- SLOW SALES in eBay Neighborhoods Forums in eBay Neighborhoods
SLOW SALES: I HAVE BEEN SELLING JEWELRY BY JEAN FOR 2 YEARS ON EBAY AN ALWAYS GIVE FREE SHIPPING AN 10% OFF ALL OF JULY AN I JUST RECEIVED MY FIRST ORDER FOR JULY, HAS ANY ONE ELSE HAD SLOW SALES??...
- eBay Sales in 2011 Slowest Ever
I've been selling on eBay for over 10 years now. 2010 was my worst year on record but 2011 is sizing up to be even worse th...
It might be the bad economy.
But, knowing the cause doesn't pay the bills.
Just think, if you can do OK now, imagine how well you'll be doing when the economy recovers!
And it will recover one day.....