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Marketing Your Ebay Store with Hubpages

Updated on January 9, 2015

How Hubpages Can Increase Your Sales and Traffic to Your Ebay Store

First off, what is Hubpages? Hubpages is a website that allows you to make free, customized pages on any topic, like your Ebay store. If you can make a keyword optimized hub linking to your Ebay store, you can increase your sales and traffic. Convince potential buyers why they should buy from your Ebay store, what you can offer them, and why you're the best. It's worth the effort!

Making Your Hub to Feature Your Ebay Store

Writing on Hubpages to Increase Sales

Your own personal page on Hubpages is called a hub. A hub is written on one topic, and will offer your expertise on a certain subject. By creating your own hub, you can offer additional information on your products or services, add links to your favorite sites, feature selected eBay items, and spread the word about your eBay store or business. Show what makes your store unique and you'll drive traffic.

Adding Capsules to Your Hub

Making Your Ebay Hubs Unique

Hubpages is easily customized via the "capsules." Capsules are the blocks of material that you can add to your hub. Images can be added easily through image capsules, direct links, or simply using the "upload image" icon. Besides text and images, you can add YouTube Videos, feature eBay items in a capsule, Amazon items, create lists, store items, interactive polls and much more. It's a great commodity for sellers.

Use these capsules to make your hub more interesting and attractive to visitors, and direct them to your store by enticing them with your items, along with snippets of testimonials (positive feedback) from buyers, your feedback score, and instilling trust.

Driving Traffic to your Hub

...and Eventually your Ebay Store!

Outside of Hubpages, you can generate traffic to your lens through email, external website links, posting in forums off Hubpages, posting on your Facebook page, or including a URL on your business card. Tell all of your friends via email and you're sure to get a good initial boost of hits just from that! You can also boost traffic between your hubs if you are listed as a featured hub at the bottom of someone else's hub. Be sure to tag your hub correctly with short keywords and phrases relevant to the topic.

Link to your own relevant hubs if you've published them. Be sure to add tags to your hub as well. Pick tags that users might use to search for a lens like yours. Keep them broad for best results.

Now that you've set up your first hub...start writing some more! And share what you've written in the eBay forums, your Facebook page, or through email, including a link. Leave links in every hub to some of your other hubs. From time to time, updating your hub will provide fresh new content can also generate interest from search engines.

One more tip on increasing traffic to your hub is to enable comments. This will open a direct line of communication with buyers, and offer feedback from guests. The comments feature will allow other hubbers or visitors to leave a brief comment, and your bio picture will appear next to your comment and ID. It's a good way to network within the Hubpages community, and is reassuring to search engine visitors that you aren't some fly by night, untrustworthy seller.

Don't forget to link to your Ebay Store URL in each of your lenses!

Buyers Will Remember Your Ebay Store Easier!

The traditional Ebay Store URL is hard to remember, and might be something like www.stores.ebay.com/computerworld. A shorter URL like computerworld.com would be much better. You can achieve this by purchasing a forwarding domain.

A Poll on Ebay and Hubpages

What Would you Use Hubpages For?

See results

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Utilizing Ebay Traffic Reports to Track your Hubpages Efforts

Ebay Traffic Reports are FREE for eBay Store subscribers!

After setting up a few hubs, check your eBay Omniture free traffic reports in the manage my store section. Click on the "referring sites" link to generate a report of the sites that have lead users to your eBay store. Hubpages should show up somewhere on your report, and the number of click throughs to your store will be listed next to it. This will show you the results of your work, which hubs are generating the most traffic, and how you can tweek your lenses and tags to attact more attention.

You should also check the stats of your individual hubs through your Hubpages feed. Enable Google Analytics to get even more depth information. Also, enable Google Analytics tracking on your Ebay store. This will tell you how many people have visited your hubs (and your store), and where the traffic is coming from. It will also tell you how many people have clicked out of your hubs to other sites. This will provide you with the information you need to track the progress of your hubs, marketing efforts, what you'll need to improve, what's worth the time, what people like, and what they dislike.

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An example of an eBay Capsule - How to use the Ebay module for the best results and most clicks

Here's an example of an eBay capsule. We've only entered simple criteria, which was "vintage optimus prime." Hopefully something good pops up, but this just shows you how to use this capsule.

A Few Rules to Follow When Making Your Promotional Hub

Tips on making a better hub that will drive traffic!

Hubpages can send some modest search engine traffic and increase your Ebay store sales, but there is a good amount of work involved. Here are some basic guidelines to follow when creating your hub:

-Choose keywords for your hub URL and keep it short if possible.

- Write an introduction that's both captivating to buyers and has some of your most profitable keywords, at least a few sentences. Be sure it makes sense and isn't a bunch of nonsense. It needs to be real, valuable content.

- Upload a picture whenever possible. Use pictures of your own Ebay items.

- Personalize your bio and add a picture.

- Link to your other hubs.

- Fill out all of the capsule titles.

- Research keywords. Check your Google Analytics account, use Google Suggest, or just your intuition. Include those keywords in your hub once or twice.

- Make your hub at least 1000 words or so. Longer content tends to rank better in search engines.

- Make your hub specific to one theme. If you sell a variety of items, make a hub for each of the groups of products that you sell. For example, if you sell antique glasswear, create a hub for each specific type of glasswear, create guides, and link them all together.

- Include Ebay capsules showcasing your store items throughout the hub. You can enter your own store ID.

- Link to your Ebay store in the hub. You will be limited to TWO links as of writing this page.

- Share your hub on Facebook. Consider creating a Facebook page dedicated to all of this new content, and then market that as well.

- Fill out Hubpages tags to gain traffic within Hubpages, and to be featured on other hubs.

© 2008 Kiwisoutback

Have You Used Hubpages to Promote Your Ebay Store? - Have an Ebay store of your own?

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    • Kiwisoutback profile image
      Author

      Kiwisoutback 4 years ago from Massachusetts

      @dotcomdiva: The same tactics can really be applied to any online storefront. Thanks!

    • profile image

      dotcomdiva 4 years ago

      I don't even *have* an eBay store and I still found this lens extremely interesting!

    • TreasuresBrenda profile image

      Treasures By Brenda 8 years ago from Canada

      Nicely done & blessed, but I cannot find your eBay store!

      Help ~~ I want to read your About Me page! (Maybe our pages should all end with a link to our eBay stores!)

      Brenda

    • profile image

      videoseo 8 years ago

      g8 lens , with good information, good work man,,, :)

    • profile image

      California_Dreamin 8 years ago

      Very informative lens. Thanks for all the tips. Of course 5 stars!

    • What-I-Found profile image

      What-I-Found 9 years ago

      Great helpful Lens...Good Luck!

    • Tobbie LM profile image

      Tobbie LM 9 years ago

      Great Lens. Lot of info and tips!

    • sisterra profile image

      sisterra 9 years ago

      Great lens! Thanks for the info.

    • LABELSTONE profile image

      LABELSTONE 9 years ago

      Great 5-star lens. Saw you on the boards at ebay. Do visit:

      http://www.squidoo.com/irisheyes

      http://www.squidoo.com/fruitcratelabels

      Vicky

    • b2bgamer profile image

      b2bgamer 9 years ago

      Thank you for the very helpful info I can use right away!

    • FanfrelucheHubs profile image

      Nathalie Roy 9 years ago from France (Canadian expat)

      Another great lens!

    • profile image

      anonymous 9 years ago

      Saw you on the boards, 5 stars to you. Very good info here! Stop by and rate my lenses! Thanks, Sara

    • profile image

      nanasclothingandmore 9 years ago

      Great info thanks

    • Signhappy profile image

      Signhappy 9 years ago

      Another great lens! 5 stars from your fellow ebay boardie.

    • NewRiver LM profile image

      NewRiver LM 9 years ago

      Good info! Saw you on the stores board :)