- Business and Employment»
- Small Businesses & Entrepreneurs»
- Marketing for Small Business
8 Elements of an Effective Content for Marketing Your Business
Do you produce lots of contents for marketing on your website or blog? Do your contents convert visitors of your site into subscribers or customers?
In order to get the best out of your content marketing program, strive to include the following elements in any content that you produce for your business – articles or blog posts and videos -- and you’ll be amazed at the rate of conversion through your contents.
Element #1. Compelling Headlines
Your content’s headline is one of the things that will attract readers to your content. If your headline is compelling enough, people will take their time to read the rest of the content. On the other hand, a poorly written headline without any psychological trigger in it will not encourage visitors of your website to click through to your content not to talk of reading it.
If you’re in a highly competitive industry or niche, your contents headlines will make you stand out from your competitors. Therefore, to get people to read or view your marketing content, spend enough time on writing powerful and magnetic headlines as often as you can.
Element #2. Relevant, Useful and Informative Content
Besides writing a compelling headline, the next thing that will keep visitors engaged to your content is the “meat” of the content. In other word, the main body of the content. And this is where you’ll reveal the main idea or concept of the whole content.
Your main idea should be useful and relevant to your targeted audience or else they’ll never want to read or consume any of your content anymore. But if you help make their lives better or their businesses improve through your contents, they will want to stay with you by subscribing to your RSS feed or newsletter.
Element #3. Short and Concise Paragraphs
If you create the best content for your site’s visitors in a poor style, people may not take the time to read whatever you’ve created. Long paragraphs make an article daunting to read and people have very short attention span when reading on the internet.
Therefore, break down your articles or blog posts into short paragraphs. This way, people will be more than willing to read the entire content provided it’s useful and informative enough to justify their attention.
In addition, short and straight to the point paragraphs will encourage readers to read other relevant articles on your blog. You can see what I’m talking about by studying the format of this article carefully.
Element #4. No Technical Terms or Jargon
If you write the best article or blog post that’s full of technical terms, trust me, people will never want to read any single article that’s written by you anymore. On the internet, people don’t want to be educated. They want to be informed, entertained and taught how to do certain things using specific tools or materials.
Don’t assume people know the technical jargon in your niche and bombard your contents with them. If you do that, you’ll have a hard time getting repeated visitors to your website or blog. Make your article as easy to understand as possible. Write in such a way that will make a high school fellow understand whatever concept or idea you’re talking about. To achieve this, use every day English language and relate your ideas to daily life experiences for easy understanding.
Element #5. Solve a Specific Problem or Meet a Certain Need
Your content should be designed with the aim of solving a specific problem or meeting a certain need. This way, you’ll be able to embed the right keyword phrase in the content without looking too corny to your site’s visitors. If you try to solve multiple problems, or meet lots of needs on a single content, you’ll have a hard time producing useful and informative contents for your marketing program.
Element #6. Use Relevant Keyword Phrases
In order to get found easily online by your potential clients, it’s very important that you use keyword phrases in any content that you produce on your blog.
A keyword phrase is what a customer will use to search for a product or service on the Internet. For example, if you sell accounting software, and you embed the keyword phrase “accounting software” in your content – article or blog post or video – your content will be indexed for that keyword phrase by Google and other search engines so that when someone goes to Google or their preferred search engine and type the keyword phrase “accounting software” in the search box, your content will show up on the Search Engine Result Pages (SERPS). That means you’re more visible online to your potential customers than your competitors who don’t use keyword phrases in their contents.
Element #7. Use Links as Much as You Can
People expect links on any web content that they come across on the internet. They expect to have an exit door when they’re done with any content they land on. A link to your product’s or service’s page should be used in your content in this situation unless you’re not interested in selling online.
Element #8. Make a Call to Action
A call to action refers to what you would like your potential customer to do after consuming your content. Your content may be so engaging that a visitor might forget what to do next until he sees a call to action.
Make a call to action at the end of your content. For example, ask readers to take a definite action such as leaving a comment, sharing the content on their favorite social networking platforms, subscribing to your newsletter, RSS feed, calling your telephone number or click a link to a product or service for solving the mentioned problem in your content or a click a link to a relevant resource pertaining to the content.
To get the best out of your content marketing efforts, strive to write magnetic and compelling headlines. Produce useful and relevant contents. Break your content into short and concise paragraphs. Avoid technical terms or jargon in your contents. Solve a specific problem or meet a certain need. Insert relevant keyword phrases in your contents. Include links to your product or service page and make a call to a specific action at the end of your contents.