The more traffic I have, the lower my CPM...Why?
I lost all my traffic on the last Panda update but it's back and it has doubled, that's the good news. My CPM use to be around $13, now that my traffic has doubled it's down to $5. Can anyone explain this to me? Is it because the ads that are running now are a lower paying ad? My problem is, the more impressions I have the lower the CPM drops. It's like I being penalized for more traffic.
CPM is simply what advertisers are willing to pay. Then it applies to per 1000 views.
There are a number of possible reasons for this.
For example, the last quarter of the year is the biggest selling season, and so it's likely advertisers have increased their ad budgets and what they're willing to pay.
Secondly, it depends upon what particular hubs are getting a traffic boost. Some topics attract a lot more visitors, but aren't conducive to big advertising dollars. So if you get a bump in traffic on those, it could drive your CPM down.
Having said that, there have been times I've noticed where the CPM drops so much it appears to be a little unrealistic for those who work hard to make a little extra money. The worst I've seen has been when CPM has dropped from between the 2 to 3 range (for the overall group of hubs).
It would be nice to have Hubpages management explain, beyond the couple of things mentioned above, why it can drop that low.
The most likely answer is that your CPM is lower due to dilution. Most often, it's NOT due to ads paying less but the fact that you are getting much more traffic but not an increase in advertisement interaction (ad clicks) from those new visitors.
by Áine Laisrén 5 years ago
Hi Everyone!If someone could help me understand the basics of this how these thing relate, I would really appreciate it! Please know I'm about to ask really stupid questions, so please feel free to pass me by if that's going to make you crazy!How are the impressions and CPM...
by Brie Hoffman 13 years ago
Ok, there are lots of hubs on how to get more traffic, I have the traffic and there are lots of...hubs on how to get more clicks, I have the clicks...but how do you get MORE MONEY per click? That is my question.
by Paul Edmondson 12 years ago
In the back of my mind I'm always looking for ways we can improve the HubPages product to help people be more efficient at increasing their traffic. Lots of things in the product start with manual expirments that turn into features of some sort.Right now I'm experimenting with updating old...
by Jasmeet Kaur 9 years ago
The CPM on my hubpages account is decreased to almost half! I am wondering about it? I want to know if anyone here knows about it. Please help me regarding it. I am totally clueless what to do...
by Eugene Brennan 2 years ago
Mine has hit rock bottom. Hopefully a one off.
by Eugene Brennan 4 years ago
Just noticed this in the results for the weekend. Views only increased by less than 10%. (The weekend peaks are smoothed out presumably because normal weekend stuff is being done throughout the week now).
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