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Go Here Next (GoHereNext.com) - Income at Home Business?
I listen to late night talk radio. One show I tune in is Coast to Coast AM with George Noory. The topics on this show range from alien abduction to religion to science and beyond. If you listen to talk radio, maybe you have heard a commercial touting the opportunity to work at home and make a great income. This commercial is aimed at people who may be out of work and stay-at-home parents. The pitch is for "Income at Home," a home-based business that sounds too good to be true but very short on detail, and repeats the web site address "go here next dot com" several times.
Recently a caller asked Noory about this advertiser on the air. The caller wanted wanted to know what type of business they were selling. Noory paused and then became serious as he chose his words carefully. He explained that he investigated this advertiser thoroughly and he fully endorses the business. Unfortunately, Noory was also short on detail. This made me curious, so I decided to dig a little deeper.
When you visit goherenext.com and enter some basic information, you are forwarded to another site createmyfuture.com. There you watch a video about a billionaire "Mr. X," who is really Roger Barnett. He supposedly spent incredible amounts of time and money in search of a successful business. On his quest he discovered "Network Marketing," which you may know as multi-level-marketing and the company he bought is Shaklee.
More About Shaklee
Haven't heard of it? Neither have I. The company was started in 1956 and manufactures nutritional supplements and household products and distributes its products through multi-level-marketing.
Shaklee went through several acquisitions and mergers through the years, and was purchased in 2004 by two investment groups led by Barnett.
You don't sell products directly, but you do promote the Shaklee brand and more importantly, their "business model" to get other people to join. You and your customers must also buy Shaklee products to earn points to get commission.
Their example: earn a 6 figure income ($100,000/year) using this business model. Find 2 people every month to join. If those 2 people then find 1 person every month, and the people who join also continue to recruit 1 person every month, and so on, then you will reach a 6 figure [annual] income in 18 months. It sounds easy, but if you do the math, this means over 200,000 people will have joined your "Shaklee team" and purchase Shaklee products. Yes, 200,000 people working under you and buying overpriced products you so that you can make an income. This is not a sustainable business model.
Regardless, they try to convince you that this is your chance to buy into this business... so get ready to buy something! They offer a "Business Builder Pack"
of Shaklee products, training and business building tools. The kit costs
$299 plus tax and $25.65 shipping. Once you receive the kit you will see
how wonderful their products are and have the tools to pitch this company to all your family, friends and associates.
Is Shaklee a scam?
No, the company Shaklee itself it is not a scam, but it uses multi-level-marketing. The one detail that separates it from a pyramid scheme is that they offer a product in addition to getting other people to join and recruit more people.
What do I think about this "business model"? if it was so great, why are the advertisements so short on detail? I think they have a secret they want to keep hidden. The same secret of any company using network marketing, direct selling, referral marketing, pyramid selling... it is still multi-level-marketing. Shaklee, Amway (Quixtar), Herbalife and the other MLM companies may have real products to sell, but they promote an entirely different product: tales of success and unlimited income. But this product is elusive.
Those who buy into the system claim the the physical products they sell are real and beneficial. I did some research, and in Shaklee's case, the products are horrendously overpriced, marked up by about 3X compared to similar products. So any "discount" you get is not a discount at all.
For a person to actually earn an income from the system, they
must remain very active in recruiting new members by selling the same tale of riches many
times over. In a multi-level-marketing structure the
vast majority of people end up spending many times more then they