ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Six Basic Steps of SEO

Updated on July 27, 2011

Site SEO

Six Basic Steps of SEO


If you’re just starting out in the world of online marketing it can be daunting at first to learn all about the concepts, much less the technology that comes into play when you are trying to advertise your product, service or hobby. Regardless of what you are selling or promoting though, Search Engine Optimization, or SEO, is all the same. And before you head off down the path, looking for the fountain of information that will get you to the top of page one in Google, take a moment to understand the six basic steps. These six basic steps are the key to making your site rank well in all search engines and they are important to know. Below, I touch on all the fundamentals, but it’s up to you to search out each individually to learn more and master each step.

Market Research


The first step in SEO is to do your research. I can’t stress how important this step is in succeeding in getting your product and page ranked well in the search engines. Surprisingly, this is a step that is often given short shrift. This is where people cut corners and too quickly move on before gathering all the information. You need to understand though, that if you do not do good research, the rest of your efforts in the next 5 steps will be meaningless and you will work way harder and waste tons of time in the long run.

The basic keys to market research is to find two to three keywords with relevance and a good market value. Make sure these keywords are very focused. If you are selling cherry pies, make sure you try to find keywords that describe the cherry pie, like black cherry pie, or country cherry pie. These are the consumers you want to target, because anyone searching for something that specific already knows what they want. There are tons of software and articles out there to help you do market research and a quick look around on Google and some long term reading will get you a long ways on the topic. I’d like to suggest though that you check out Micro Niche Finder. This is a great piece of software that come with lifetime updates that can really help you out.

Seo Tutorial

Build Website


This step is obvious, but very important. There are many tools and ways to build a website, but the most important factor is that you are able to use the website. The way you interact with the site needs to be within your skill level so that you have the ability to change things without having to take a class for 4 months. Wordpress is one great way to put up nice looking sites easily. Most Wordpress sites are very versatile and come with a plethora of widgets and compartmentalized programs that are very powerful. Get to know the different types of ways to build sites for the purpose you need them for and then get to work learning how to use them.

On-Page Optimization


You can spend a great deal of time learning about on page optimization, but at the end of the day there are only a few items you truly need to concern yourself with. Make sure you have your keyword in the title, the navigation, the content and the tags. Basically, you want search engines to find your keyword in every aspect of your site. But, you also want it to look natural and not forced. Take the time to fill in a few keywords in these positions and you will be doing well. But, it never hurts to read up more about on page optimization. The more you know, the better you will do in the long run.

Content Creation


Content creation is a fancy way of saying blog posts and articles and any other original piece of media you can put on your site to attract visitors. This topic is so massive and filled with needed information that you really do need to do extra research to find the proper method to do it right. The basic concept is that you want to leverage all your media and waste nothing. That means that if you write an article, you don’t just want to post it on your website once and then head off to write another article. You should take that article and use a program or get another person to spin that article into unique content that you can post on other websites and article directories. You could also read that article out loud and make a video that could be posted on You Tube or other video sharing sites. Get the picture. Leveraging content is the key to getting traffic and making your SEO efforts successful. Learn as much as you can.

Black Hat or White Hat

What Methods Do You Use To Get Backlinks?

See results

Building Back links


The fifth step in SEO is building backlinks. Backlinks are important for two reasons. First, they are ways for people to find an entrance to your article and website from some other place on the web. It makes sense that if you have hundreds or thousands of these out there, then people will have a good chance at finding your page, which is the whole reason we are doing this. Secondly, backlinks help determine your ranking on the pages in Google and other search engines. Search engines figure that if a bunch of sites are linking to your content then the content must be good and therefore should be put to the top of the search list.

Tracking Results


The last step in good SEO is to track your results. You have everything in place and now it is time to see how your efforts are working out. You can use Market Samurai and Google Analytics to track the type of traffic that you are getting. By making detailed reports of your traffic you will begin to understand how people are using your page and how you can optimize it to gain new visitors and buyers for your product and service.

I hope this was useful to you in some way. Learning SEO is a huge endeavor, but it can be fun and rewarding if you take the time to do it right. Good luck out there.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Starlance 

      7 years ago

      Thanks for the feedback everyone. I really just wanted to give a basic idea of the steps for beginners. There are tons of details in each category as I'm sure you all know :)

    • James Cheong profile image

      James Cheong 

      7 years ago from Singapore

      Very helpful tips for internet marketer.

    • kamran210 profile image

      Kamran 

      7 years ago from Pakistan

      Good hub.voted up

    • iraniky profile image

      iraniky 

      7 years ago from In the World

      thx a lot starlance , i have many problem about SEo .. about traffic in my blog . but now i can handle it .. :) follow me please

    • Tasha J profile image

      Tasha J 

      7 years ago from Las Vegas

      Thanks for the useful tips! This is just what I've been searching for. Good job!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)