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Branding Your Handmade Products

Updated on May 21, 2013

Make your Handmade Business Memorable

Learn about building a brand as an indie artist or designer. Branding helps create an image for you and your business. It helps generate repeat business and word of mouth which is so important for small business.

What is Branding?

Branding is about making sure people remember your business. It encompasses the look of your business, you logo, website, packaging, etc. and also the way your customers feel about your business.


Walmart is known for low prices.

Volvo is known for safe cars.

Domino's is known for fast pizza delivery.

What do you want to be known for? In my case I want Noadi's Art to be known for beautiful and quirky sculpture and jewelry.

Why Should a Handmade Business Worry about Branding?

You want more business right? Building a good brand image will help you generate more business. If your customers remember you well they're more likely to buy you're creations again and also to tell their friends and family about you.

Being a small indie business myself I know that budgets for this sort of thing are small so I've compiled advice that requires little or no money to implement. Do expect to spend a fair bit of time doing this when you first start (though once the initial work is done it gets easier).

Visual Branding

Visual branding is the fun part of this (or should be for a creative person). It's designing the look of your brand. You logo, webpage, business cards and packaging of your products.

MOO does some really beautiful photo business cards. If you're budget is really tight you could try out VistaPrint's Free Business Cards all you pay is shipping. If you're feeling really DIY you can print your own out at home.

Simple Tips

Pick a theme. It could be a color scheme, a genre (retro, victorian, country), or set of textures.

Stay consistent. If you want to change your visual look do it all at once unless the change already fits what you've been doing.

Be inspired by others, don't copy them. If you like the box someone is using to package their jewelry it's fine to use the same shape box but make it your own with the colors and printing on it.

Customer Service and Branding

Okay, this should be a no brainer (though plenty of big businesses get this wrong) the way you treat your customer is key to how they perceive you. Maybe if you make billions of dollars a year it doesn't matter but for us little guy it's incredibly important. It's also pretty easy.

What to Do

Be kind and courteous. Treat your customers nicely and without rudeness. If they become rude with you do not respond to them at all unless you have to.

Be prompt. Meet deadlines or ship orders when you say you will.

Be available. Answer emails, letters, phone calls, etc. from your customers as quickly as you can.

Be cooperative. If someone is having trouble with your website or a product help them out as best you can.

Brand Personality

This is related to the customer service. Show your customers you aren't a faceless entity. Be fun, be quirky, be sweet, but find what feels right to you and go with it. Don't force it or it won't feel authentic, it needs to fit you not fit what you think your customers want.

The Fun Stuff

DIY Branding Ideas

There are endless things you can do yourself that are creative and makes and impact with your customers.

Wear a shirt, totebag, hat, lab coat, etc. that's been screen printed with your name and logo.

Use recycled materials like old wrapping paper, playing cards, postcards, etc in your packaging or advertising materials.

Post flyers around town.

Include thank you notes or small free gifts with purchases.

This handmade business lens is a creation of Noadi's Art

This Lens Constructed By A Bonafide Giant Squid! Look For The Giant Squid Badge of Honor- Your Assurance Of Quality On Squidoo

Click here to start building your own lenses on Squidoo!

Your Thoughts? - Do you have a tip to share? Or just want to leave a comment? This is the place to do it.

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    • profile image

      Leticia 3 years ago

      - Hi Kap! Thanks so much for the comment. I love The Glow and have amdired it from afar for a little while. Thanks for sharing and for all the kind words. Please stay in touch.

    • profile image

      somethingpetit 3 years ago

      Great article for someone just starting out. Thanks :)

    • profile image

      ahmet-y-lmaz 6 years ago

      Business branding is the most basic and important part to introduce your services or product to people.

    • squid-pinkchic18 profile image

      squid-pinkchic18 6 years ago

      Awesome tips! I got my bachelor's degree in marketing and a lot of this is right on spot with some of the most important stuff. Great job here :)

    • profile image

      RainbowArmor 6 years ago

      This is a great article! Always looking for some new tips to help get started, thank you for posting this!

    • profile image

      bradhughes 6 years ago

      Business branding is the most basic and important part to introduce your services or product to people. Nice lens!

    • profile image

      BuildMyBrand 6 years ago

      Nicely done!

    • profile image

      sweetdeal 7 years ago

      pretty cool

    • onlinebusiness11 profile image

      onlinebusiness11 7 years ago

      Cool stuff.

    • profile image

      scar4 7 years ago

      Bravo, thumbs up!

    • Margaret Schindel profile image

      Margaret Schindel 7 years ago from Massachusetts

      You've done it again - another extremely well put together and helpful resource!

    • John Dyhouse profile image

      John Dyhouse 7 years ago from UK

      Another great lens full of really useful information. I have been browsing several of your lenses and am beginning to feel quite positive about selling my artworks on-line - Thanks

    • profile image

      anonymous 7 years ago

      Great information! Thanks!

    • profile image

      anonymous 8 years ago

      love this lens(especially the fun stuff( and rated it)!

    • profile image

      julieannbrady 9 years ago

      I recently had some fun helping my friend Watsie -- Mommy Petree with her branding. She is SUCH a busy lady that there are not enough hours in the day for her to get to everything. Branding is such an integral component to the marketing of virtually anything! Great lens that touches on the important touchpoints of branding. 5*****

    • WritingforYourW profile image

      WritingforYourW 9 years ago

      Nice--I don't make handmade goods, but branding is something I want to pay a lot more attention to with my writing (blogs, books, etc.) in the future. All you have to do is look at something like the "Rich Dad, Poor Dad" brand to see how powerful (and lucrative!) a good brand can be.

    • annetteghallowe1 profile image

      annetteghallowe1 9 years ago

      I have never thought about branding for handmade goods. You have given me something to think about as I get ready to dive into the CafePress/Zazzle world! 5*

    • makingamark profile image

      Katherine Tyrrell 9 years ago from London

      Nice lens - I've added it into my Resources for Visual Artists group

    • profile image

      TheNewGreenWayToHealthyLiving 9 years ago

      Cool idea, now you got me thinking in a different direction!

    • Sheryl Westleigh profile image

      Sheryl Westleigh 9 years ago from Maine

      No, customers are not always right. There will always be people who can't be pleased no matter what you do or are trying to scam you (especially true online). When you come across one of those don't drop to their level when responding to them.

    • mosaic lm profile image

      mosaic lm 9 years ago

      Do you believe that customers are always right? In terms of your customer service?

    • RentMyGarden profile image

      RentMyGarden 9 years ago

      Great visual branding information to help others succeed online. Entrepreneur Marketing Secrets can take time to discover. Visit when you're free and read what I have discovered from my online journey.

    • profile image

      businessbites 9 years ago

      Nice lens. Great ways to brand on the cheap

    • bjslapidary profile image

      bjslapidary 9 years ago

      Nice lens. Lots of great info. 5*s to you

    • twisted-barfly profile image

      twisted-barfly 9 years ago

      Lovely lens. I'd like to learn more about handmaking business cards (some of the flickr photos show what look like handmade cards.)

      My mum has some photo business cards from moo (actually free with a 2year ($24/£12) flickr account!!) They're lovely. I'm going to sign up to flickr and get some too... then when I start selling stuff on ebay, I'm going to tie them with ribbon to the products.

    • profile image

      anonymous 9 years ago

      Great lens ! Very informative ! I am striving towards this goal.

    • profile image

      anonymous 9 years ago

      Excellent, excellent, excellent!! 5* AND a favorite ~ this is really useful stuff.

    • jenms lm profile image

      jenms lm 9 years ago

      I saw you on Lensroll. Good stuff! 5 Stars :)

    • rebeccahiatt profile image

      rebeccahiatt 9 years ago

      Great info we often forget about.

    • profile image

      RinchenChodron 9 years ago

      Thank you for the Do It Yourself resources! ****Rating! I favorited it.

    • ShannonC LM profile image

      Shannon Chiarenza 9 years ago from Vancouver bc

      Great info 5*

    • Sheryl Westleigh profile image

      Sheryl Westleigh 9 years ago from Maine

      Aww.. thanks so much, and sorry for submitting more than two I didn't see the notice.

    • profile image

      kemengr 9 years ago

      You are irresistible! Though I have restricted the number of lenses per lensmaster to two in my Make Money Honestly group, I am forced to deviate because of the quality and the basic objective of the group. Well done!