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How to Build an Effective Squidoo Lens

Updated on November 19, 2012

Squidoo Marketing 101

Hello Squiddies, GoAceNate here with a new lens on how to properly build an effective Squidoo lens that will get more viewers. With a combination of content, good writing and a little bit of search engine optimization you can not only get better organic Google rankings, but engage your readers and encourage interaction. Sound interesting? Read on young grass hopper.

Content is King! Keep it Compelling!!

Write Compelling Lens Content

Why would someone want to visit your lens? Ask yourself this question before you start building. There are endless niches out there and chances are if you are interested in something you're not alone. Write about what you like, what you know and what you're passionate about. The content will come easier and you'll have more keyword laden content out of the gate.

You have to give your readers something. You have to make them want to visit your lens. Once you've selected your topic add modules to your lens to give it more inter activity. Add polls to your lens. People love to take them and you and your readers get points when they take them. There are lenses out there that are nothing but polls. They're quite popular with lensmasters looking to boost their levels.

Do you have an seo plan?
Do you have an seo plan?

Have an SEO Blueprint Before you Start

Do you have search engine marketing plan?

SEO or search engine optimization is easy with squidoo as it does a lot of the work for you. That being said you should have a particular key phrase in mind when you start building a new lens. I like to create a short list of key phrases for a lens before I start building it. This way you can add them into your titles and pepper them through out your page to give it better keyword density.

Once you have your list stick to it. You want to keep your readers in mind and more importantly keep in mind how they're going to find you. Chances are they'll either use the search feature on Squidoo or they'll find you through Google. GOOGLE LOVES LENSES and it loves them because the Squidoo platform gives them specific content that is highly tagged. It knows what the lens is about and what to expect when you get there.

What are Squidoo tags?
What are Squidoo tags?

Tags, Tags, Tags

Are you using Squidoo tags?

Tags are important. They differentiate your lens from others. It's important to add as many variations of your tags in the tags tab because everyone is different and will use different words to find you. For instance I write a lot about used cars. Some good tags to use in this instance would be used cars, used vehicles, used autos. I just said the same thing 3 times, however what I type into a search is different from what others would add. You want to cover your bases and this is a good way to do that.

Lists are your friend
Lists are your friend

Lists are a Good Way to Create Compelling Content

Lists are your Friend

People like lists. They're easy to look at and digest. In a world where people like to be spoon fed their media it's in their interests that they know there is an end to you tome and when they can expect to reach it. It's in your interest as a writer for people to stay on your lens longer. And they will if they're interested in what you have to say.

Creating a list is an easy way to create compelling content. If you're struggling for an idea for a lens stop and ask yourself these questions.

Do you have a niche?

My niche is mostly automotive.

What do you like?

I like horror movies.

My mashed up list - Top 10 Famous Scary Cars

If you're still not clear of just what it takes to make a good list here are 2 more Top 10 list examples.

Top 10 Ugliest Cars From the 1970's

Top 10 Ugliest Cars From the 1980's

Poll Taker Pro Trophy
Poll Taker Pro Trophy

People Like to Take Polls

Polls are Good

People like to take them and it's a good way to create interaction with your audience. Create an interesting or somewhat controversial poll question and try to be a little bit indignant about it.

This is my opinion and this is why I'm right.

Taking a stance like this is a good way to engage your readers to respond to your poll. Everyone has their own opinions and a lot of people share those same opinions. It's a good way to create a community environment and a willingness to contribute.

Well this is my opinion and here's why your opinion is wrong.

Squidoo makes it easy to create polls with pre-built modules. The poll module and Duel Debate Module are 2 cool modules you can try. They don't take long at all to set up. People like to take polls because they get points and can earn trophies on Squidoo.

48 Ways to Use the Poll Module

Squids, Cephalopods, Lensmasters Nominate My Lens

Nominate This Lens for LOTD

How to give your lens a tune up?
How to give your lens a tune up?

Give Your Lens a Health Check

Make your Squidoo Lenses the Right way

Once you've completed your lens and you've already published it you'll want to give it a health check. To do this you can use the Squidoo Lens Health Check utility. This is a great utility I found that will show you where your lens needs the most help. There's very high percentage of lenses on Squidoo that have not been fully optimized. This tool will analyze your lens, and let you know which bits you need to change. Use this tool to get the most bang for your buck with the search engines. It will help them better index you and in turn get you more readers.

Bonus Twitter Tip

To add another Twitter like button to all of your lenses at once paste the Tweet Button code into your default bio. It will get more people not only sharing your lensmaster page, but will also offer another Tweet Button to the rest of your lenses.

Was this lens helpful? - Will you be taking away anything from this?

Was This Lens Helpful?
Was This Lens Helpful?

If this lens has helped you please let me know how here.

Did you learn anything from this lens?

See results

Squidoo Tips From A Giant Squid - Tales of a Rocket Mom

Solid tips on how to succeed on Squidoo. Here's the lens.

Crazy Uses for the Squidoo Guestbook Module - Tips from CommunityOrganizerTeam

Squidoo on Amazon - Squidoo Books On Amazon

Squidoo Lens Directory
Squidoo Lens Directory

SquiDirectory

Squidoo Lens Directory

SquiDirectory - A categorized Squidoo directory featuring an interesting variety of different subjects ranging from arts and literature, shopping, and eco friendly tips, to vehicles for sale, travel, and everything in between.


Have a review? Share your thoughts here.

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    • LynetteBell profile image

      LynetteBell 4 years ago from Christchurch, New Zealand

      Thanks for a helpful lens:)

    • GoAceNate LM profile image
      Author

      GoAceNate LM 4 years ago

      @lensesbyjames: Thanks sir.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 4 years ago

      @kristalulabelle: I'm glad to have helped. Please refer newbie Squids this way.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 4 years ago

      @FreakyV: Any time.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 4 years ago

      @stephiy: Thanks so much. Glad you found it useful. It's why I built it. Tell everyone you know.

    • stephiy profile image

      stephiy 4 years ago

      Nice lens with some great tips! Thanks :)

    • FreakyV profile image

      FreakyV 4 years ago from Canada

      Great info thanks for sharing!

    • kristalulabelle profile image

      Kristen 4 years ago from Wisconsin

      Fabulous tips, thanks so much for sharing!

    • profile image

      lensesbyjames 5 years ago

      Lots of great tips here. Thanks.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @anonymous: Thanks so much for blessing my lens Tipi. I tried to give back some of what I've learned.

    • profile image

      anonymous 5 years ago

      Good tips for all lensmasters to know.

    • malena10 profile image

      malena10 5 years ago

      Great info and useful tips, thanks!

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @ryokomayuka: Good deal. Tell a friend. Thanks for stopping by.

    • concept247 profile image

      concept247 5 years ago

      Great tip here i love the extra social button idea will have to give it a gp

    • ryokomayuka profile image

      ryokomayuka 5 years ago from USA

      I'll use theses for my future lens

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @concept247: Always glad to help. Tell your friends.

    • boogie-setya profile image

      boogie-setya 5 years ago

      great tips for a suidoo beginner like me. I think i will start to improve my lens. thank you

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @LouisaDembul: As always I'm glad to help. If you found anything helpful here please tell a friend. Thanks for stopping by.

    • LouisaDembul profile image

      LouisaDembul 5 years ago

      Always good to be reminded or learn new things about how to make the most of our time on Squidoo!

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @Brandi Bush: Thanks for your squddie patronage. Squidoo is a great platform that can work really well for you if you pay a little special attention and SEO love. Thanks for stopping by.

    • Brandi Bush profile image

      Brandi 5 years ago from Maryland

      I think you have some great tips here...perfect for beginning Squids and those wanting to learn more about SEO! :)

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      Thanks for the blessing GrammaLinda.

    • Linda Pogue profile image

      Linda Pogue 5 years ago from Missouri

      Excellent tips!

    • gypsyman27 lm profile image

      gypsyman27 lm 5 years ago

      You have the right idea, there are ways to make a successful lens and to optimize the lenses you have right now. The point is you need to follow the obvious and then look for ways to optimize your work that may not be so obvious. See you around the galaxy...

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @webstatsart: I write about what works for me. I'm glad it helped you.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @lindseythomas lm: Well I think if you keep your content your own and pertinent to a specific subject you shouldn't have to worry about spam or being considered a spammer.

    • lindseythomas lm profile image

      lindseythomas lm 5 years ago

      Excellent. I just wish squidoo will tell you what words that contain in your lens that it's system deem spam.

    • webstatsart profile image

      webstatsart 5 years ago

      Thanks for your efforts and advice on help me me and others

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @GeekGirl1: Hello GeekGirl. Glad to help out. Tell a friend or 20.

    • GeekGirl1 profile image

      GeekGirl1 5 years ago

      Excellent tips and awesome lens. Thanks for sharing! very helpful lens for new squidoo members.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @JoshK47: Thanks for stopping by Josh. I plan on adding a little more to this lens shortly. Tell a friend.

    • profile image

      JoshK47 5 years ago

      Excellent tips you've put together here - thanks for sharing!

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @Gayle Dowell: Always happy to help. These are just some tips that worked for me. More resources coming soon.

    • Gayle Dowell profile image

      Gayle Dowell 5 years ago from Kansas

      Great tips. Going back through my lenses this new year and improving them using some of these tips. Thanks.

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      Thanks everyone. I'm glad to help out.

    • profile image

      mennella 5 years ago

      helpful and simple, good job!

    • masaad profile image

      masaad 5 years ago

      Thanks very helpful

    • GoAceNate LM profile image
      Author

      GoAceNate LM 5 years ago

      @safereview: Thanks sir. I actually don't remember whose lens I saw this on, but it really does work. I get traction on not only my lenses, but also my Lensmaster page. Plus it's super easy to do. Pass it on to a friend.

    • safereview profile image

      Bob 5 years ago from Kansas City

      Great lens and really cool Twitter tip! Thanks.