How to Create a Mission Statement
Why Do I Need a Mission Statement?
Your mission statement quickly provides information regarding your organization's core values and reason for being, and lets potential volunteers and donors know immediately whether this is an organization with which they would want to be associated.
- You will use it when telling others about your organization.
- You will put it in all your organization's brochures.
- It will help you in recruiting volunteers and board members.
- It will help you secure donations, especially corporate donations.
Why Is My Mission Statement So Important?
Many of the related laws are federal laws, enforced by the U.S. Internal Revenue Service. Some related laws will vary from state to state. If you are considering starting a private non-profit organization, a.k.a., a 501(c)3, you should do a lot of reading and research on the subject at both the federal level and that of your own state. Along the way, don't hesitate to pick the brain of anyone you know who has training and/or experience in this area.
After deciding to form a new organization, one of the first things you need to do is to learn how to create a mission statement. If you have decided to re-vamp an existing organization, whether non-profit or for-profit, one of the first things to do is to update your mission statement. A review of your core values will help you to see if your mission (purpose) has changed.
You should revisit this process every few years (at least every 3 to 5 years) to ensure that your mission statement still represents your primary purpose.
Other articles in this series are:
- Building a Non-profit Board of Directors (still a work-in-progress)
- Writing a Grant Proposal (still a work-in-progress)
In formal writing of this type (grant proposals, scientific journal articles, mission statements) there is something called elegance. In this context, it means saying as much as possible with as few words as possible.
What is a mission statement?
A mission statement is one sentence that will quickly and succintly tell anyone who reads it what the core values and purpose of your organization are.
It should be written in one of two ways:
1. The mission of XYX organization is to ...
2. Mission Statement: to ...
There should be no exceptions to this rule, but there are. I've seen multi-sentence paragraphs called mission statements. The word "statement" is not plural. I've seen bulleted lists of items full of semi-colons, with a period at the end; thus, making it technically one sentence. Actually, it was a run-on sentence, because it went on, and on.... This is not the place to go on and on about the purpose or good qualities of your organization. Save that for your brochure, newsletter, annual reports, grant proposals, and donor request letters.
I have seen a few written as "Our mission is to..." This is also incorrect, as formal writing of this type should always be in third person, that is, no use of the pronouns "I, we, our," etc.
Worse, I've seen what is actually a description of the organization referred to as a mission statement. This is not the place to describe your church, school, human-service, or arts organization. It is the place to offer a specific, narrowly-focused statement of the reason your organization exists.
The word "statement"
is not plural.— Maria
The most important things are to be brief and to the point while also being accurate; and to use plain, easy-to-understand language. This is not the place to include industry-specific jargon that your potential donors or volunteers may not understand.
Take this poll about mission statements.
My organization's mission statement:
Don't forget to present your new mission statement to your board (if you already have one) or to your planning committee (if you're just now forming an organization) for their approval.
Thank you for visiting this page. I hope you find it to be informative and helpful; and if you're starting a non-profit, the best of luck to you.
Again, please read as much as you can of the many resources that are available online and in print while you work through this process. While it can be time-consuming and tiresome, it can also be very rewarding, and of great benefit to your organization. I have provided the basics for writing your mission statement -- now get to work!
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© 2011 MariaMontgomery