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How to get your Product on TV for Free

Updated on October 1, 2012

How to get your Product on TV for Free

My Dad invented the One Click Butter Cutter, and several years ago I helped him market it. Find out how I got his product on TV for free. Using the techniques on this page, the butter cutter aired on several news programs and TV talk shows. The only cost was my time (mostly spent looking for contacts and sending emails) and the cost of sending out sample products.

This tactic can pay off if you have an unique and interesting product. You don't have to pay thousands or even millions of dollars on TV advertising to get on TV. Yes, it takes some time and persistence but it can pay off big time.

Photo Credit

Small TV Station - Behind the Scenes
Small TV Station - Behind the Scenes

Get Your Product on The Evening News

Consumer News Segments are Perfect for Product Placement!

Most local news shows have a section devoted to consumer news. A popular trend is a "Does it work?" section. If you have a product that works, send it in, and have the news team verify it.

We did this, and have found that even when the news anchors determine that our product doesn't work, it still causes a surge in sales. Sometimes reporters seem determined to debunk something.... So even an excellent product might be criticized. But at least this gets your product on TV, and people will start searching for it.

So, how did I get the One Click Butter Cutter on TV? I went to TV stations websites, looked for their consumer affairs section, and contacted the news reporter that runs the segment. Sometimes you'll find their email address or a contact form right on the page. Other times you have to dig around on the website to the find the contact page. Usually there's a way to contact each department. Make sure to write and tell them who you are and what your product is, and tell them how you'd love to have them test it out. Offer to send a sample product for free.

Some Proof that this Method Works

Back in 2006, I got the butter cutter on the Tampa Bay news.

Seven years later, the butter cutter is still on the TV website. Talk about free advertising!

News Interview
News Interview

Get your Product on Local TV Shows for Free!

Get your product on TV... and maybe even score an interview too!

Local TV shows and evening news are always looking for news about local inventors and companies. I contacted all of the TV stations, newspapers, and magazines that covered our metropolitan area. My Dad scored one appearance on a TV show and several articles in newspapers and magazines.

For this to work, your product has to be newsworthy. If you are an inventor, the news people like to hear the story behind the product. If you manufacture the product locally, they might like to hear about that. If there's any way to create a story around your product that has to do with current events, you might be able to get some free airtime. Another idea is to get some free publicity by giving money away to charity or by running a contest.

Create a Video News Release (VNR) - It's Like a Press Release in Video Format!

Everyone likes something that makes their job easier! Reporters and journalists like video segments that they can run during the evening news. These video segments take up time so they have less work to do. I'm sure you've watched plenty of Video News Releases... They are segments about a product or company that's played during the evening news. Sometimes the news anchor talks over it. Sometimes these segments are criticized as fake news - because they aren't really news. They're advertising in disguise.

This is just a start....

You can do the marketing and promotion yourself... Or hire a PR firm.

Be persistent, don't give up, and always keep making your product better!

Have you read any of these books? - Seth Godin tells it like it is.

My Dad's Invention on Amazon - It is a unique gadget and great Christmas gift idea!

Inventions for Market One Click Stick Butter Cutter with Stainless Steel Blade
Inventions for Market One Click Stick Butter Cutter with Stainless Steel Blade

This lens isn't really about advertising my Dad's awesome invention, but here it is for those who are interested! You can also buy it directly from him at


Guestbook Questions and Comments

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    • goldenrulecomics profile image

      goldenrulecomics 4 years ago

      very cool!

    • profile image

      WinWriter 5 years ago

      What a great topic for a lens. Congratulations for getting Lens of the Day!

    • TheCandle LM profile image

      TheCandle LM 5 years ago

      Lots of food for thought here! Thanks.

    • JBradshaw profile image

      JBradshaw 5 years ago

      Awesome info. I never look at advertising at the local level like this. Thanks

    • Margaret Schindel profile image

      Margaret Schindel 5 years ago from Massachusetts

      Very impressive story and great marketing and PR tips. Blessed!

    • profile image

      RushMan 5 years ago

      Great Information. Glad i found these tips...

    • profile image

      mohelmy 5 years ago

      This Article is so inspiring.. Thank You So Much..

    • Xchangepays profile image

      Xchangepays 5 years ago

      Great Information!!! I have saved this link, I will definitely try this for our new service Xchange Pays. Really impressed.

    • profile image

      telsa25 5 years ago

      Wow, I learned so much. If I ever want to go on tv I will soon be back here that's for sure. I'm new to the site, but after doing my first lens I think I'm ready to go do another.

    • Gypzeerose profile image

      Rose Jones 5 years ago

      This is a wonderful lens about a wonderful and helpful concept that a lot of us could use. There are so many creative people on Squidoo who could use this! Pinned onto my board: "Cool ways to make a Living" Angel blessed for the personal story, usefulness and emailed to my industrial design student son who wants to someday take his own products to market.

    • profile image

      MintySea 5 years ago

      Very useful

    • profile image

      AlexBPearl 5 years ago

      Really useful -thanks

    • profile image

      jazziyarbrough 5 years ago

      Thank you for that awesome information I am sure this lens is responsible for inspiring a lot of people. Have a blessed day.

    • profile image

      truthbeautyandlove27 5 years ago

      Fantastic way to get your product in the public eye, this article made me think of different ways that I can promote my business. Thank you!

    • George usaexports profile image

      George usaexports 5 years ago

      This is amazing stuff, I recently started a company and have been doing a lot of the marketing for it, never even thought of placing it on tv because its only a web business. But now that i can get it on tv for free i will most definitely try great article!

    • profile image

      fauxreal 5 years ago

      'Butter cutter' just rolls off the tongue so nicely! That's awesome!

    • profile image

      anonymous 5 years ago

      Getting some press is great. Thanks for the tips.

    • Mary Stephenson profile image

      Mary Stephenson 5 years ago from California

      Pretty nifty ideas. Being unique definitely gets the attention. Just keep trying to get your face in front of the right people and usually if one is persistent enough they will get someone to notice. I have seen people get publicity if they go to street fairs and the TV stations will end up featuring them if they have something usual to sale. I guess it all depends on what you have though.

    • Lee Hansen profile image

      Lee Hansen 5 years ago from Vermont

      Guerrilla marketing is effective and easier than ever with e-media. Great work!

    • profile image

      bednar57920 5 years ago

      Gave me a place to start selling my book about a vampire that works for the Vatican, Thanks!

    • Onemargaret LM profile image

      Onemargaret LM 5 years ago

      Wonderful ideas!

    • Elyn MacInnis profile image

      Elyn MacInnis 5 years ago from Shanghai, China

      You are very smart! Angel blessings to you! Thank you for sharing.

    • profile image

      DebMartin 5 years ago

      I like the video news release idea. That's great for products like your butter cutter. d

    • profile image

      VladimirasRiabcevas 5 years ago

      Great gift idea!

    • profile image

      kayla_harris 5 years ago

      Wow, nice idea to get product on TV!

    • compugraphd profile image

      compugraphd 5 years ago


      I'm going to see what I can do about implementing these ideas -- When I first started my business (I sell products, like Tees, mugs, etc, on Cafe Press and Zazzle and sites like that, with graphics that I created. I also have two illustrated children's books available on line) I tried sending out press releases to newspapers and the like, but none ever got picked up. Maybe I should try this again.

    • profile image

      francis-anadi 5 years ago

      wonderful and educating

    • eccles1 profile image

      eccles1 5 years ago

      Nice to know ! Great job!

    • Vortrek Grafix profile image

      Vortrek Grafix 5 years ago

      I like that kind of resourceful thinking. Bravo!

    • profile image

      Tamara14 5 years ago

      What a perfect gift idea for a butter lover :)

    • RawBill1 profile image

      Bill 5 years ago from Gold Coast, Australia

      Congrats on being awarded LOTD. You have some great advice I just need to run off and invent something!

    • profile image

      HouseBuyersOfAmerica 5 years ago

      Nice lens...and congratulations!

    • profile image

      RinchenChodron 5 years ago

      Very informative and well done! Congrats on your LOTD!

    • profile image

      soaringsis 5 years ago

      Congratulations on your LoTD and purple star award. Great info. Thanks for sharing.

    • Srena44 profile image

      Srena44 5 years ago

      nice olens

    • profile image

      anonymous 5 years ago

      You have some great ideas here. Many thanks for doing this lens. Congratulations on getting the Purple Star and LoTD!

    • IncomeFromHomeT profile image

      IncomeFromHomeT 5 years ago

      This is great advice. I've done similar to get into local newspapers and on the radio, but I never tried getting on TV! I guess when I release my first kindle book I'll have to give this a try.

    • Commandrix profile image

      Heidi 5 years ago from Benson, IL

      Nice...I still remember the time my dad recorded a CD with some songs he wrote (really!) and he got featured in a segment on a local TV station. Some of those CDs are still sitting in boxes in his attic but he did sell a few because of that segment. It does work.

    • profile image

      himTrini 5 years ago

      Excellent, this is the kind of brilliance that seems like something I heard of eon's ago but completely forgot about. Thanks

    • profile image

      Natural_Skin_Care 5 years ago

      Never even considered TV. Thanks for sharing!

    • sociopath-free profile image

      sociopath-free 5 years ago

      Original ideas. Thank for sharing!

    • sonnydayze profile image

      sonnydayze 5 years ago

      Such a simple idea, but remarkable all the same.

    • Titia profile image

      Titia Geertman 5 years ago from Waterlandkerkje - The Netherlands

      Interesting. It wouldn't work in my country though. We do have local tv, but they don't do these commercial things you're talking about.

    • profile image

      anonymous 5 years ago

      Now to create a unique an interesting product, congratulations on a job well done to both you and your Dad and congratulations on LotD honors and your purple star!

    • Michey LM profile image

      Michey LM 5 years ago

      I like inventions.... congrats tor LOTD

    • madmike1 lm profile image

      madmike1 lm 5 years ago

      Great lens, thanks !!! Cool invention as well !! I have an invention idea myself, so this really helped me out !!!

    • profile image

      Pete Schultz 5 years ago

      Interesting, and kind of makes me want a one click butter cutter...but I have a butter knife that still works. Anyway, congrats on LOTD, keep up the good work.

    • NuttSoRuff profile image

      NuttSoRuff 5 years ago

      Very cool! I considered doing this about a year or so ago and didn't really know how to go about doing it. Now that I finally got my product patented, I was considering looking into it again - and here popped up your LOTD! Thanks!!!

    • profile image

      anonymous 5 years ago

      a most excellent lens!! I've got this bookmarked. Fantastic info and well presented. Congrats on the featured lens thingie!!

    • profile image

      AnnaleeBlysse 5 years ago

      Great lens. Congrats on the feature.

    • captainj88 profile image

      Leah J. Hileman 5 years ago from East Berlin, PA, USA

      I have never tried to get product on Television, but our church has had some success with our events just by notifying the station manager; if it's a slow season and they're scraping for news, they'll air anything!

    • shewins profile image

      shewins 5 years ago

      I have a friend who has started a home business making organic dogfood. These sound like great tips, I'll pass them along to her.

    • craftycollector profile image

      craftycollector 5 years ago

      I sold my craft supplies - CDROMs, scrapboking supplies, cardmaking supplies etc on a shopping channel for 3 years. There was no cost to me, apart, of course from the stock itself, and I had to be at the studios 2 hours beofre the broadcast each time, and then do an hour's show to sell that day's chosen products. It is an effective, if exhausting method of marketing, but it does work.

    • accfuller profile image

      accfuller 5 years ago

      This is really great - thank you!! and Congratulations on Lens of the Day ... :)

    • nicenet profile image

      nicey 5 years ago


    • RoadMonkey profile image

      RoadMonkey 5 years ago

      Very interesting. Thanks

    • profile image

      Margot_C 5 years ago

      Great tips! Will have to bookmark as a reference.

    • Johanna Eisler profile image

      Johanna Eisler 5 years ago

      What a terrific daughter you are! Your dad must be very proud of you, and vice versa. His invention sounds intriguing, and your ingenuity is outstanding! Thank you so much for sharing this information, and I'm so happy you created this Lens of the Day! :)

    • Im Horse Crazy profile image

      Im Horse Crazy 5 years ago

      cool lens! Congrats on getting a purple star and earning lens of the day!

    • profile image

      faye durham 5 years ago

      Great idea and thanks for the resources. Congrats on LOTD!

    • DrBillSmithWriter profile image

      William Leverne Smith 5 years ago from Hollister, MO

      Congratulations on LOTD. Great information. To a much lesser extent, I've seen it work with my book promotion. 'Persistence and determination are omnipotent' says a sign hanging in my office - If only I'd be more consistent in it! THANKS, again! ;-)

    • SandyMertens profile image

      Sandy Mertens 5 years ago from Frozen Tundra

      Congratulations on your LOTD.

    • profile image

      tommymgilmer 5 years ago

      well done!

    • l-may profile image

      l-may 5 years ago

      @Darla Dixon: Exactly right on that!

    • l-may profile image

      l-may 5 years ago

      @kiwi66: Thanks for noticing the mistake!

    • l-may profile image

      l-may 5 years ago

      @djroll: I just added a link to the Amazon item page... If I had know this would make LoTD, I would have done that a lot sooner!!!

    • l-may profile image

      l-may 5 years ago

      @motobidia: Great idea!

    • l-may profile image

      l-may 5 years ago

      @James M Becher: Well, if you can tie in the novel to a current event or make it controversial, or maybe give some of the profits to a charity, then maybe yes... Think about how you can make your book newsworthy.

    • Deadicated LM profile image

      Deadicated LM 5 years ago

      Great information, thanks for sharing and congratulations on being chosen for LOTD.

    • Rusty Quill profile image

      Rusty Quill 5 years ago

      @James M Becher: I would check out programs like "Speaking of Faith" (I guess it is now called "On Being") on National Public Radio (NPR) just look for opportunities within your niche and apply the same principles as L-May has suggested. Good luck!

    • favored profile image

      Fay Favored 5 years ago from USA

      Glad it worked for your Dad. Neat idea. Congratulations on LOTD.

    • Rusty Quill profile image

      Rusty Quill 5 years ago

      Wow congrats on your success! And thanks for the great information - now I just have to invent something... :) Way to go on LotD too!

    • SusanDeppner profile image

      Susan Deppner 5 years ago from Arkansas USA

      What a great story, a cool product, and a very useful, informative Lens of the Day! Congratulations!

    • James M Becher profile image

      James M Becher 5 years ago from South Florida

      @anonymous: Edward: Could I really get my CHRISTIAN novels on Secular T.V.?

    • VspaBotanicals profile image

      VspaBotanicals 5 years ago

      Wow! I am going to follow these ideas to the letter! Thanks! Great lens!

    • profile image

      anonymous 5 years ago

      thanks for this interesting read, now i need to get my nerve up to try this!

    • James M Becher profile image

      James M Becher 5 years ago from South Florida

      Great, I see how it would work for a product like yours, but do you really think it would work for my Christian novels--to get the on secular T.V.?

    • anne mohanraj profile image

      anne mohanraj 5 years ago

      Very informative ! Thank you for sharing. Congratulations on being LOTD!

    • poldepc lm profile image

      poldepc lm 5 years ago

      great info...and congrats on the LOTD

    • cdevries profile image

      cdevries 5 years ago

      Very interesting ideas! I JUST read exactly the same kind of does-it-work article in today's paper about a local inventor.

    • profile image

      webscan 5 years ago

      Wow, knowing how to advertise your product on TV free of charge is indeed something of immense value to marketers. Thank you for this information.

    • writerkath profile image

      writerkath 5 years ago

      WOW!!! This is just the thing people need to see! You did an excellent, excellent job of explaining how to go about this. Congratulations on your Purple Star AND your Lens of the Day honors. You deserve it. Your dad must be really proud of you. I know I would be. :)

    • AlaskaHydro LM profile image

      AlaskaHydro LM 5 years ago

      There are some great ideas on this lens.I loved it! Short, sweet, and simple

    • profile image

      motobidia 5 years ago

      I suppose this approach would work better with local stations, but whatever publicity you can get, albeit with criticism as you pointed out, it still helps create awareness of your product or service. Radio stations (such as NPR) also have programs where they discuss new products, which is worth exploring, and their content may also get published online. Just like everything, if you put your mind to it, you will succeed!

    • weakbond profile image

      Nnadi bonaventure Chima 5 years ago from Johanesburg

      Highly informative lens. Thanks

    • Faye Rutledge profile image

      Faye Rutledge 5 years ago from Concord VA

      Thanks for the great tips! Congratulations on LotD!!

    • banapple profile image

      banapple 5 years ago

      Wow these are great ideas! Sounds like it does take some persistence, but well worth the outcome. Thanks for sharing.

    • katiecolette profile image

      katiecolette 5 years ago

      Excellent tips for getting products on TV. Thanks for sharing!

    • profile image

      getmoreinfo 5 years ago

      I have always wondered how some people are able to have so many different products featured on Television. Useful Information. Thanks

    • knit1tat2 profile image

      knit1tat2 5 years ago

      so glad I stopped by, great ideas, and you have a very lucky Dad to have a child like you!

    • fathomblueEG profile image

      fathomblueEG 5 years ago

      This is a great idea yo get more press looking at your product.

    • randomthings lm profile image

      randomthings lm 5 years ago

      EXCELLENT! Very good information. Thanks for sharing. I need to try some of these ideas.

    • cashflowstoo profile image

      cashflowstoo 5 years ago

      Great idea. I love the thought of getting free advertising that works. This novel approach is something I plan to implement. Thanks

    • profile image

      Paula7928 5 years ago

      Great lens! Sounds like an interesting product.

    • profile image

      JoshK47 5 years ago

      Very clever idea, indeed - blessed by a SquidAngel, and congrats on landing LotD!

    • Expat Mamasita profile image

      Expat Mamasita 5 years ago from Slovakia

      Excellent ideas

    • profile image

      anonymous 5 years ago

      Never invent anything in my life, but really like your information here. great work!

    • profile image

      MichaelDubrovnik 5 years ago

      TV really gets the biggest slice even people don't watch TV but they watch the shows through many other platforms.

    • SquidooMBA profile image

      SquidooMBA 5 years ago

      Another great example of how to be assertive and do something that most people would say is too hard to try. Nice lens!

    • Bestbuyguide profile image

      Bestbuyguide 5 years ago

      Fabulous advise, there is even a Gadget show on UK tv.


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