- Business and Employment
How to get your Product on TV for Free
How to get your Product on TV for Free
My Dad invented the One Click Butter Cutter, and several years ago I helped him market it. Find out how I got his product on TV for free. Using the techniques on this page, the butter cutter aired on several news programs and TV talk shows. The only cost was my time (mostly spent looking for contacts and sending emails) and the cost of sending out sample products.
This tactic can pay off if you have an unique and interesting product. You don't have to pay thousands or even millions of dollars on TV advertising to get on TV. Yes, it takes some time and persistence but it can pay off big time.
Get Your Product on The Evening News
Consumer News Segments are Perfect for Product Placement!
Most local news shows have a section devoted to consumer news. A popular trend is a "Does it work?" section. If you have a product that works, send it in, and have the news team verify it.
We did this, and have found that even when the news anchors determine that our product doesn't work, it still causes a surge in sales. Sometimes reporters seem determined to debunk something.... So even an excellent product might be criticized. But at least this gets your product on TV, and people will start searching for it.
So, how did I get the One Click Butter Cutter on TV? I went to TV stations websites, looked for their consumer affairs section, and contacted the news reporter that runs the segment. Sometimes you'll find their email address or a contact form right on the page. Other times you have to dig around on the website to the find the contact page. Usually there's a way to contact each department. Make sure to write and tell them who you are and what your product is, and tell them how you'd love to have them test it out. Offer to send a sample product for free.
"Does It Work?" & Similar News Segments - Some Links to Get You Started
- "Does it Work Wednesday" on KFVS
They do a once a week segment. If your product is lucky enough to be featured on their TV show, they also put the video online and keep a list of products based on the ratings!
- Does it Work? - WSFA.com: News Weather and Sports for Montgomery, AL.
Does it Work? Let the news team find out and give you some free publicity!
- Does it Work? at WVEC (Hampton Roads, Virginia)
Sandra Parker is an anchor for the Emmy Award winning 13News at 5. She reports to you on consumer products to educate you on what works, what doesn't and what products are worth your time and money.
- Does It Work? - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News
KLTV 7 News, www.KLTV.com, Your East Texas News Leader; covering local news, weather, sports, community, jobs, cars and the headlines grabbing national attention and so much more.
- Does it Work? - kwch.com
Kansas News Station
- Does it Work? KVUE.com
Austin's trusted source for breaking news, weather, sports and video, KVUE.com
- Does it Work? - KCBD NewsChannel 11 Lubbock
Lubbock's source for Breaking News, Sports, and First Alert Weather from around the South Plains. Coverage You Can Count on from KCBD NewsChannel 11.
- "Try it Before You Buy it" - Atlanta News
Consumer product testing from 11Alive.com in Atlanta, Georgia
- "try it before you buy it" | fox4kc.com – Kansas City WDAF TV – FOX 4
Get your product tried out on TV!
- Grand Rapids MI News Show
Try It Before You Buy It
Some Proof that this Method Works
Back in 2006, I got the butter cutter on the Tampa Bay news.
Seven years later, the butter cutter is still on the TV website. Talk about free advertising!
Get your Product on Local TV Shows for Free!
Get your product on TV... and maybe even score an interview too!
Local TV shows and evening news are always looking for news about local inventors and companies. I contacted all of the TV stations, newspapers, and magazines that covered our metropolitan area. My Dad scored one appearance on a TV show and several articles in newspapers and magazines.
For this to work, your product has to be newsworthy. If you are an inventor, the news people like to hear the story behind the product. If you manufacture the product locally, they might like to hear about that. If there's any way to create a story around your product that has to do with current events, you might be able to get some free airtime. Another idea is to get some free publicity by giving money away to charity or by running a contest.
Create a Video News Release (VNR) - It's Like a Press Release in Video Format!
Everyone likes something that makes their job easier! Reporters and journalists like video segments that they can run during the evening news. These video segments take up time so they have less work to do. I'm sure you've watched plenty of Video News Releases... They are segments about a product or company that's played during the evening news. Sometimes the news anchor talks over it. Sometimes these segments are criticized as fake news - because they aren't really news. They're advertising in disguise.
- Fake TV News: Video News Releases | PR Watch
Check out this link for some examples of video news releases. Have you been watching them without realizing it?
- PR Guru - Producing Quality Video News Releases on a Shoestring Budget
Learn how to create a VNR that's likely to be aired.
- Video news release - Wikipedia, the free encyclopedia
A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, or government agency. They are provided to television newsrooms to shape public opini
This is just a start....
You can do the marketing and promotion yourself... Or hire a PR firm.
Be persistent, don't give up, and always keep making your product better!
Have you read any of these books? - Seth Godin tells it like it is.
My Dad's Invention on Amazon - It is a unique gadget and great Christmas gift idea!
This lens isn't really about advertising my Dad's awesome invention, but here it is for those who are interested! You can also buy it directly from him at buttercutter.com