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How to Improve Public Relations with Your Banker

Updated on February 6, 2016
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Stephen Bush is the founder and CEO of AEX Commercial Financing Group. Steve obtained his MBA from UCLA and is a U.S. Navy veteran.

Improving Public Relations With Banks
Improving Public Relations With Banks

How Can Public Relations with Banks Be Improved?

How many of us have a superb and effective working relationship with our banks and bankers? The past several years have made this challenge even more difficult, especially for small business owners. This undesirable situation can be improved, but it might require an "outside the box" approach to be successful.

By applying a public relations strategy to the effort, you will be better prepared. Are you ready to improve public relations with your banker?

If it helps, think of yourself (or someone who is helping you do this) as your own personal lobbyist attempting to get better treatment from the bank(s) and banker(s). After all, the banks are pros at using public relations on their own behalf. Shouldn't you return the favor?

Questions and Answers About Communicating with Banks and Bankers
Questions and Answers About Communicating with Banks and Bankers

Three Practical Steps: Reading, Writing and Negotiating

Here are three realistic solutions and answers to the question:

How Can Public Relations with Banks and Bankers Be Improved?

  1. Reading.

    Public relations and communicating require some skills that many of us might not have. This is not a permanent condition, and selective reading of specific books can help to alleviate the condition. I have recommended several books below that I consider most relevant and helpful for anyone wanting to acquire some of the required public relations skills via reading.

  2. Writing.

    Writing is also an acquired skill. It is apparent that the nature of business writing has changed dramatically during the past 25 years. However, the importance of effective business writing has remained at a high level. Writing effectively to your banks and bankers will usually prove to have a timely, positive and long-lasting impact on the day-to-day working relationship with your bank.

  3. Negotiating.

    Many individuals do not like negotiating, and this feeling is often even stronger when it comes to negotiations with their bank. Meanwhile most banking institutions are already well-equipped to handle the negotiating process. This is a case of needing to level the playing field, and you might need expert help.

Don't fire your banker without trying these strategies first.

What Do You Do When Banks Refuse to Talk?

This Bank Threatened to Arrest Customers That Wanted to Negotiate

You might think the above video represents a far-fetched (true) story about a bank threatening to arrest customers simply trying to negotiate in good faith. Unfortunately, there are many "bad banks" — it is often difficult to find the few good ones. For example, I was personally involved in an incident with a different bank — Fifth Third Bank based in Ohio — that called the police and threatened arrest when we were attempting to simply pick up a check that represented our own funds held by the bank.

What should you do in cases like this? At a minimum, close your account immediately at any bank that treats you like the enemy — and never do business with them again. You should also share your negative experiences with friends, family and business colleagues so they are not also "blind-sided" by an unfriendly bank like the two just mentioned. Social media works very well because your circle of contacts will frequently share your story with their separate circles.

Bank Decisions
Bank Decisions

A Banking Public Relations Poll

Honk If You Love Your Banker

Before anyone decides to wage a public relations effort directed at their current or prospective bank, it might be appropriate to stop and contemplate the public relations energies exerted by banks and bank lobbyists to advance their own cause.

Have banks used public relations (including lobbyists) too much?

See results

"Getting past no is essential for negotiating and communicating."

Getting Past No With Your Bank
Getting Past No With Your Bank
Getting Past No: Negotiating in Difficult Situations
Getting Past No: Negotiating in Difficult Situations

Part two of a trilogy, this William Ury book is an essential part of improving communicating and negotiating. If you recall, my three recommendations for improving your working relationship with your banker are reading, writing and negotiating. This superb one-of-a-kind book represents two of those critical bases. This book will also help you with much more than business as successfully using and dealing with "No" covers virtually every aspect of daily life in today's society.

It is easy to overlook the value of using yes and no properly in a world increasingly dominated by specialized technology and complicated phrases. This has apparently been the case for a long time. A well-known quote by Confucius refers to the difficulty of using the short words like yes and no.


Reading, writing and negotiating are keys to improving public relations with your bank and banker.

One More Thing - What Is Plan B?

  1. If all else fails, firing your bank and banker is an option that must be considered as objectively as possible. Until the most recent banking crisis, this is an alternative that would not have been seriously entertained by many individuals and small business owners. But everything changed during the period starting around 2007 (and realistically well before that). As a result, banks and bankers are no longer the same and we all need to adjust how we view them now. Some of these banking relationships can be saved (and should be), but in many situations we should be prepared for the possibility of a last resort option that in some cases will involve firing your banker and bank.

"After a serious review of the challenges currently being confronted by smaller companies, it seems conceivable that the most helpful public relations tools are not traditional ones at all."

Rolling the Dice With Some Banks
Rolling the Dice With Some Banks

Business owners repeatedly say that their most disliked activity involves negotiating with bankers.

Business Negotiating Tips

One Page?

"Business writing to bankers can be effective in one page."

The One-Page Proposal:  How to Get Your Business Pitch onto One Persuasive Page
The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page

Reading, writing and negotiating: Writing concisely and effectively is hard for anyone to do, and this book provides many helpful suggestions for anyone who wants to improve in that area. Effective written communication is essential almost constantly in both business and other common life situations. Even if you think of yourself as a superb writer, you should always be looking for ways to improve and excel even more. This book deserves to be on your reading (and writing) list!

Improving business writing is a core strategy for improving public relations with bankers as well as clients, suppliers and investors. Being concise and effective at the same time is a must! I can't think of a better book to help you accomplish this difficult mission.


This is possibly the best way to get your ideas fully understood in the least amount of time.

Cleaning Up Your Banking Rolodex
Cleaning Up Your Banking Rolodex

Is All of This Really Necessary?

Yes (Unless You Don't Deal with Banks)

I have been helping small businesses for several decades. During most of that time, I have worked with banks on behalf of small business owners. My diverse areas of specialization include negotiating, problem-solving, commercial financing, proposal writing and business training. As it turns out, these are all specialized skills needed to deal effectively with today's banks and bankers.

The severity of changes and problems in the banking industry has made my work much more difficult. I am constantly confronted by new and immense challenges. As noted, I have literally been doing this for decades, and I am eminently qualified to know a problem when I see one. I have also made it much of my life's work to prevent and solve problems. So this is me on my virtual knees begging you to realize that there are numerous complex obstacles and risks to be alert for when you are working with banking institutions on any level.

I am still worried about banks on a number of different levels. Yes, all of this is really necessary unless banks are not a part of your life and business.

Some are born great, some achieve greatness and some hire public relations officers.

— Daniel J. Boorstin
Thanks for Visiting How to Improve Public Relations With Your Banker -- All images provided under End User License Agreement to Stephen Bush
Thanks for Visiting How to Improve Public Relations With Your Banker -- All images provided under End User License Agreement to Stephen Bush

© 2013 Stephen Bush

And now, your thoughts on the subject...

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    • Onethindime LM profile image

      Onethindime LM 4 years ago

      Very interesting subject and you treated it well.

    • profile image

      crstnblue 4 years ago

      Great topic excellent developed here! Worth the purple star and more! : )

      Thanks for sharing!


    • aesta1 profile image

      Mary Norton 4 years ago from Ontario, Canada

      Because we work overseas, we always try to ask our bank for a person to be our contact for all our transactions and so far they have been very helpful and we have had a great relationship with whoever they've given us.

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