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How To Make A Professional Video Presentation For Your Business Using After Effects - Part 1

Updated on February 7, 2016

There are a lot of people today who just started or they plan to start a business, either it's a traditional brick and mortar business, affiliate marketing, network marketing or an online business. Many of those people have a limited budget for starting their business and we all now that when starting a business, you should use your money wise.

Having a comercial spot which you can advertise online even from beginning is great but this thing made by a professional company might get you over your budget. However, there are a lot of places where you can advertise an online video these days, and that shouldn't be a problem if you have a piece of video which you can advertise. And this is something you can do on your own at the beginning, until you get the business going.

In this article I'm going to show you how to create a video like the one bellow using After Effects. The reason I prefer using After Effects for presentations and not Microsoft PowerPoint, Prezi or other Presentation software is because it is not limiting your creativity and you can pretty much do whatever you want to do in your presentation. It's also a great way to learn some helpful skills rather than rely on templates or presets.

After Effects Video Presentation Example

Let's Get Started

The process of creating a quality video presentation starts by planning it. Here are the basic steps in creating a video presentation:

  1. Plan your video
  2. Create the script
  3. Record the audio narration and video (if needed)
  4. Animate the presentation
  5. Add sound effects, music
  6. Correct, adjust, recheck
  7. Render the final version

Step 1: Plan Your Video

First you need to think what type of video do you want to create. Do you need a video to advertise your products? Or perhaps a video to inform about your company?

Take a look at your competition, see what videos they are using and try not to copy them, but to get inspired to create something better.

You can use various video resources as a source of inspiration. Try related videos on YouTube and Vimeo and you can also search in collections of video resources websites, such as, or

Step 2: Write The Script

After deciding what kind of video you would like to create, it's time to put it on paper and create the script.

The script should offer you a detailed image of the final video. I usually divide the script into scenes and subscenes, like this:

"S01: If you have the feeling that something is not right in your life, that you deserve much more than you have right now, but somehow things do not work out, keep in mind that you are not alone.

S02: If you fell that something is missing, you are perfectly right, something is missing."

Usually I focus myself on the narration when I write the script and just sketch the scenes where I don't have narration, like images or videos.

However, if you are making this video as an advertisement for your company or products, you should add narration, as it offers more impact to the viewers.

If the video you have in mind implies a dialogoue between two people, you can write the script in the theater play style, with the name of the character in front of the phrase:

"John: I have never seen veggies like this before, are you sure they are organic?

Jane: Yes, John, they are organic and pesticide free"

A few things you should have in mind when writing the script:

  • Keep it short and simple. You don't have to create a 2h documentary to advertise your business, on the contrary, you should keep everything under 5 minutes. Keep in mind that viewers get bored quickly. You should get their attention in the first 30 seconds.
  • You control the length of the video by the number of pages you wrote. A portrait oriented page of size A4 results in about 3-4 minutes of audio. If you want to keep your video at around 1 and a half minutes, write at most half of the A4 page. Keep your pace at about 150 words per minute. Give viewers time to assimilate the information.
  • Imagine your viewers are right in front of you and you speak directly to them. Write the script as you are speaking directly to live person.
  • Write individual scripts for various social media you want to use. Create a video which is platform-specific for each type of social media you want to use.

Step 3: Record The Audio Narration and Video (if needed)

After writing, correcting and rechecking your script, you can start recording your audio narration and any videos you might want to film. You just need a few basic equipment, which we describe bellow.

Audio Recording

There is a broad variety of equipment you can use to record audio. You don't need sophisticated pieces of equipment to record quality audio, but you need to have a few things in mind:

  • You can use your smartphone to record both audio and video. Some of the smartphones today have impressive media capabilities and can record video in full HD.
  • If you are recording using your laptop or desktop, choose an USB microphone or a webcam instead of a traditional jack mic. That's because very often a computer (laptop or desktop) will produce an "electrostatic noise" on your recordings. This is very common and the cause is the power supply of your computer, which may introduce "ripple" onto the supply voltage for every component in your computer, which does not interfere with the electronics in the computer, but it messes up your audio recordings.

Condenser microphone with pop filter
Condenser microphone with pop filter
Dynamic microphone
Dynamic microphone
  • Unless using a soundproof room, avoid using condenser microphones, they are very sensitive to sound waves and your voice recording can be covered by background noise. Use a dynamic microphone instead. Besides, a condenser mic also needs a source of phantom power, which requires you to add more equipment.

  • Test, make changes, test again. The best way to record a high quality audio is to test various pieces of equipment and settings.

  • Use a pop filter. A pop filter reduces or even eliminates 'popping' sounds caused by the mechanical impact of fast moving air on the microphone during recorded speech and singing. You can improvise a pop filter by using a 6" embroidery hoop and some pantyhose.

If you plan to learn more about audio recording, check out this awesome course about Audio Recording >> Record Audio for Video Production

Improvising a pop filter with a 6" embroidery hoop and pantyhose

Recording The Audio

This depends on your setup and on your equipment. I often record the audio using a dynamic microphone or a webcam microphone on my desktop computer, as it produces very little electrostatic noise. For recording and editing the audio I use Adobe Audition CS6, which is quite expensive, but there are a lot of free audio editing software from which you can choose if you have a low budget. Next I will describe the method I am using for recording and clearing the audio recording.

In Adobe Audition CS6 start a "New Multitrack Session" file with the following characteristics:

  • Sample Rate: 48000 Hz
  • Bit Depth: 32 bit (float)
  • Master: stereo

A New Multitrack Session in Adobe Audition CS6
A New Multitrack Session in Adobe Audition CS6 | Source

Next, you need to select your default input device. If you are using a mono microphone with mono cable and jack (like I do), you should select a mono device, record the audio and save it as a stereo file. Unless you are using two separate microphones or a stereo recording system, it will not make any difference on the final audio because the source of audio is a mono microphone.

Selecting the default input (mono in our case)
Selecting the default input (mono in our case) | Source

Once your audio recording source is setup and you start seeing the sound oscilations produced by your mic on the meter, you are good to go. Just arm the recording for the coresponding tracks and start recording by pressing Shift+Space or the record button.

Arm the recording and press Shift+Space to start recording
Arm the recording and press Shift+Space to start recording | Source

After finishing recording your voice, stop the recording (press Space) and you should have your audio file. I usually record everything, including multiple takes of the same narration in a continuous recording and edit the audio later. In this way I can choose later the segment which sounds best.

A good ideea should be to make a copy of the original crude file in .wav format right now (not the session file!)

Editing The Audio

Removing Background Noise

Next, we want to clean the recording we just made. While in multitrack session double click on the audio file to open it in wave editor. As you may see in the image below, besides your voice, there is a background noise which we want to remove.

Select a section where only clean noise is recorded (without any other distinct sounds), like in this image.

Remove background noise: select a section of your recording (usually from the beginning) where only background noise is recorded.
Remove background noise: select a section of your recording (usually from the beginning) where only background noise is recorded.

Go to "Effects >> Noise Reduction and Restoration >> Noise reduction (process)..." or simply press Ctrl+Shift+P to bring up the Noise reduction window.

Remove background noise: select Noise reduction effect
Remove background noise: select Noise reduction effect

The noise reduction window should open in the center of your screen. This is what you need to do in this window:

  • Press Capture noise print. This will capture the background noise segment you just selected before applying the Noise Reduction Process. It's very important to select the noise print in the audio before activating the effect.
  • Press Select entire file. This allows you to select the entire audio file on which the noise will be removed. Because you selected only a section of the audio file to capture the noise print, the effect will be applied only to that segment if you don't press Select entire file.
  • Press Apply to apply the noise reduction effect.

Remove background noise: the noise reduction process window. Press Capture noise print, Selecte entire file, and Apply.
Remove background noise: the noise reduction process window. Press Capture noise print, Selecte entire file, and Apply.

As you may see, the background noise is removed and the audio "looks" and hears better, without the noise.

Add amplitude to your voice
Add amplitude to your voice
Remove background noise: now the audio is cleaner, without background noise.
Remove background noise: now the audio is cleaner, without background noise.

Removing empty spaces, duplicates and unwanted sounds

Next, you should go on to editing the audio removing any empty spaces, adding silence between some words, remove the sounds produced by air inhalation and any unwanted sounds. Do this by selecting the segment you want to remove or by copy and pasting.

Remove the double takes and keep only what you want. Depending on the length of your recording it might take you a couple of hours.

Add amplitude to your voice

After you have the final recording, we will give it a little amplitude to improve your voice.

To do that:

  • select your entire wave file while in waveform mode
  • go to Effects >> Amplitude and Compression >> Multiband Compressor
  • in the window that appears, from the presets roll down select Pop Master
  • click Preview Play/Stop button in the bottom left corner to hear how it sounds
  • play with the amplitude of each channel until you get the desired sound

Great, now save all your work separately from the original file and go back to Multitrack view. As you can see we have only one track, Track 1, which is mono audio. All you have to do is to export the audio as a Multitrack Mixdown:

  • Go to File >> Export >> Multitrack Mixdown >> Entire Session...
  • In the window that appears, make sure under Mixdown Options the word Stereo appears in the parentesis next to Master
  • Select the name and location and press ok to export the mixdown in stereo format.

Now, if you open the new exported file you should see a double audio wave, which is the Stereo version that Audition created from our mono audio. That's it, now you are ready to create the video based on this audio file!

A FREE Alternative To Adobe Audition

Adobe Audition might be quite expensive and if you are not planning in doing audio recording/editing as your main activity, purchasing a license only to make record one audio piece might be inefficient.

Fortunately there is a FREE alternative, a piece of software called Audacity. Audacity is a free open-source cross-platform software for recording and editing audio and sounds. You can download Audacity here >> Download Audacity

You can also take this Audacity Crash Course to make sure you are using Audacity at it's full potential.

In the next article we are going to explore how to create your first video presentation using the recording you just made and After Effects.

How To Make A Professional Video Presentation For Your Business Using After Effects - Part 2


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