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How to Make Money Selling Crafts on Etsy

Updated on May 21, 2013

Open an Etsy Shop

You too can be successful and make money selling crafts with an online Etsy Shop. Etsy.com is a website where crafters sell their handmade crafts, vintage items and craft supplies. It's a great opportunity for moms who craft to sell their items at an online store without having to invest a lot of money to start a home business.

Getting started is easy, and being successful just takes a little work. You have to learn where to focus your time and energy to maximize the most from your Etsy shop. Etsy has great tutorials and forums where you can learn and seek help and there are many books you can purchase that will help you in your quest to make money selling your crafts.

Having an Etsy Craft Shop is like having a craft booth open day & night! Shoppers can browse and shop for your handmade crafts at any time from the comfort of their own home. Instead of just setting up a table at your local craft fairs you can now sell your crafts round the clock with an Etsy Shop!

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How to Bee Successful Selling Your Crafts

The Ingredients necessary to make money selling crafts online are: Passion, Creativity and Persistence! Be a Busy Bee! The opportunity to make a part-time income selling your crafts online is real, there are thousands of stay-at-home moms who are successfully making money online and working from home selling their handmade crafts! If you are persistent and consistently promote you increase your chances of making money selling crafts online.

Find your Craft Niche

Make your craft product unique and original, something you love talking about since you will need to do a lot of talking and promoting to be successful. This might take a little trial and error. Try selling a few different crafts at first and see what catches on, see what you crafts you enjoy making the most, test what handmade crafts sell and what doesn't sell. Ask a few friends or neighbors their opinions on the items you are selling. Don't get discouraged, this process might take a little time and effort, but stick with it so you will have the best chance of being successful!

Build Your Social Network

Sign up for accounts with Twitter and Facebook. You can link these social network sites to your Etsy shop and update your followers when you add new products to your Etsy store. In addition, you may want to start a blog as well as join Pinterest and HubPages. Be sure to open a YouTube account where you can post craft-making tutorials. Your goal is to connect connect connect and promote promote promote. The more visitors you attract to your shop the more chances you will have of getting a buyer!

Keep Listing New Products.

It's a good idea to list new items at least once a week to keep your store fresh and shoppers coming back for more, not coming back and finding the same old stuff! This will also help in getting your Etsy Shop rotated in the line of newly listed products which gives you the opportunity of attracting new visitors to your shop.

A picture is worth a thousand words!

Taking great photos is of utmost importance! Take the time to create clear, attention getting photos of your handmade crafts because this is the first impression for the visitors to your Etsy shop. Take as much time, effort and care with your photos as you will with the crafts you will be selling. Be sure to Include more than one photo for each item in your shop and identify the colors and sizes of your handmade craft items. Some craft sellers will place a quarter next to their item in the photo so that the size of the handmade craft is clearly recognizable. You don't want your customer to be disappointed when they receive your products if they don't look like the picture in your Etsy shop. You can take pictures with your iphone, smartphone or digital camera.

A great tool for taking terrific photos of the handmade crafts you will be selling is the table top photo studio. I purchased this at Walmart and you can easily find it online at Amazon or Ebay. These photo studio kits make it easy to take professional quality photos at home! The portable photo studio comes with a square "light box" which is made of nylon that provides a white background for your handmade item. The nylon forms a cube that you place the item in and then you shine the lamps through the nylon to photograph your craft item. The nylon eliminates glare and shadows in your pictures. The portable photo studio also includes 2 mini lamps and a tripod for your camera. The portable photo studio is a great investment in your new craft business, I paid under $50 for the one I bought new at Walmart.

Describe Your Handmade Crafts in Detail

There is no such thing as TMI here. Too much information is better, provided it's the right information. Your customer is buying without being able to see or touch the item. Close your eyes and picture the item, describe it in writing as though you were telling someone over the phone about the item. Be specific and use words that the buyer would type into their search engine if they were looking for that item to purchase. Be concise and not too flowery. Include the size, the color, the material. Don't use things like beautiful, breathtaking, wow, great. Avoid using a variety of fonts and font colors, search engines don't like them.

Renew Your Listings

You can renew active and expired listings. The cost is $.20 to renew and your item will receive a new listing date and expiration date (4 months later). Renewing moves an item to the Just Listed page, giving your item more exposure. There are programs that will do this automatically for you.

Pricing

Price it Right. Remember to include all of your incidental costs such as shipping, mailing supplies, production supplies, taxes, etc when calculating the sale price for your crafts. Also consider buying your craft supplies at Etsy stores. There are a lot of great discounts and bulk craft supplies available at Etsy shops.


Shipping

Keep Shipping Costs Down! You can offer to combine products for reduced shipping rates to your customers which may entice them to buy more! Also, be sure to take advantage of the free supplies the post office offers such as priority mail and flat rate boxes you can use to ship your crafts to your customers. You can also save a little by paying for postage online when you create your shipping labels. Use the United States Post Office online calculator for calculating exact shipping costs.

Build an Email Mailing List

Through email marketing you can share your crafts with more people. With email marketing you can promote our products to current customers and potential customers. Email marketing is also a great tool for running sales and offering discounts or coupons. As an incentive to get visitors to sign up for your mailing list offer them a 10% discount on their first order. I've found MailChimp to be a great email marketing tool for helping to build and manage a mailing list.

Selling Crafts Online & Making Money

You too can be successful and make money with an Etsy Shop, so get crafting! Etsy has great tutorials and forums where you can learn and seek help for your new online business. Most important, keep being creative and keep on crafting that's what it's all about!

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How to Make Money Selling Crafts Comments or Tips!

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    • Joyfulcrown profile image

      Joyfulcrown 2 years ago

      I was just talking with my sister about sell on Etsy last night. Your article has very helpful and a great encouragement.

    • MomsTreasureChest profile image
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      MomsTreasureChest 2 years ago

      Thanks Joyfulcrown! Good luck if you decide to make money selling crafts on Etsy!

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