ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

About Scentsy Online Marketing

Updated on October 21, 2011

Scentsy Online Marketing Tips

Tips and tricks to market your Scentsy business online. These tips can be applied to almost any direct selling company. Read on to learn how to harness the powers on the internet and start building your business!

No you do not have to party to join Scentsy!

The question I get asked time and time again about people interested in joining Scentsy is "Can the business be marketed online only?" The answer is YES! You can market your Scentsy business strictly online. In fact many consultants today are only marketing locally and are missing out a huge opportunities online to expand their businesses.

Scentsy is a wickless candle direct sales company that uses parties to gain new customers and consultants. You invite friends and family to your home to have a Scentsy party and introduce them to all the wonderful fragrances and products Scentsy offers. I can tell you one thing, yes parties will get you some instant gratification, but unless you have a huge local social network, your friends and family will not buy enough from you to provide a substantial income. This is why you can, and should, market your Scentsy business online. You can do a combination of local and online marketing or market strictly online. There are many Scentsy consultants who are very successful marketing their businesses 100% online.

Although online marketing can produce great results in any direct selling business, online marketing also takes a great deal of hard work. Success will not happen over-night and you must stay consistent. I have done a ton of research on Internet marketing and through trial and error have found what works best for marketing the Scentsy business online.

Brand Yourself Online

One of the first things you will have to do when you become an Independent Scentsy Consultant is pick a name for your Scentsy business. This is the name that will be associated with the website Scentsy provides you. This is one of the most important decisions you will make in your Scentsy career. A good name is crucial as this is the name you will use to brand yourself all over the WWW. You want to pick a name that is easy to market. It should be short, sweet, and catchy. My brand is Melt My Scent. Everything I do online regarding my Scentsy business I used my brand, Melt My Scent. I wanted Melt would have been perfect! Someone else already came along and got that one person!

If you pick a name that is too long or includes words that are difficult to spell then you would have a more difficult time branding yourself online. For example, the name Melt My Wickless Scents Daily is an awful idea for a name. If you picked this name your Scentsy website would be www.meltmywicklessscentsdaily.scentsy .us Who is going to remember all that? I also advise to not put words like wickless and scents together because when they string together in a URL you have three of the same letter (the letter s) back to back.

So please choose your name carefully. You will use this name for everything you do online, including a domain name, business e-mail, Facebook Fan page, blog, Twitter, Squidoo and the list goes on. I highly recommend checking to see if the name you want is available on all of these platforms before setting it up with Scentsy. You can always change your Scentsy name if you need though.

Now it is time to Market your Brand

Once you have picked a name for your brand it is time to get out there and market yourself. Just because Scentsy gives you a website does not mean people will find it and start buying from you, it just doesn't work that way. You have to point people in the right direction.

The first place I started was to get my domain name. I got The reason to get a domain name is because is much easier to market that I use my domain for any online marketing I do. This works well with local marketing also. Don't worry if you do not know how to build a website or if you don't have funds to pay someone to build it for you. With a domain name you can easily have it redirected to your Scentsy site so you do not actually have to build a website. Once you own the domain you can always build a website later if you like.

Once you have your Domain one of the easiest places to start marketing is Facebook. You can create a Facebook fan page for your business and then invite all of your friends and family to like it. You can also join Facebook silent tagging parties to increase your fans and exposure. Be careful not to post too much on your Facebook as people may start to feel spammed and hide all of your posts or unlike you all together. It will do you no good to have a ton of fans if they are not seeing your posts. I try to post once a day or every other day and this has been effective for me.

Another good marketing tool is a blog. You can use your blog to drive traffic to your Scentsy website. Because each consultant has a copycat Scentsy site, they do not usually rank well in search engines. You can however get your blog to rank well, and drive traffic to your website that way. When creating a blog you will want to name it your brand name and provide unique content to help increase you ranking. Search engines do not like copying content so offer unique information and prospective on your products. Do not just copy the Scentsy descriptions of different scents and warmers you are showcasing, give your own descriptions and reasons you love the products. You will also need to update your blog with new content frequently to help with your ranking. Make sure you have fun with it, this will help you to create interesting and unique posts that will drive traffic your way. Don't look up other Scentsy blogs and copy what they are doing, do your own thing, it will pay off in the end.

You can drive more traffic to your blog through a process called backlinking, which is crucial for your SEO (search engine optimization). You want to place links to your blog and Scentsy website on other blogs and websites that get great page ranking. This will help increase your page ranking. It helps even more if the blog or website is related to your subject. I look for blogs related to scents, candles, work at home moms, or general work at home since all of these things relate to Scentsy. Something I recently learned is you can not just post your links on any blog or website with high rankings. Many blogs these days are "nofollow" blogs. If a blog is a "nofollow" blog then placing your links on their comments will do you no good as far as page ranking goes. You need to find blogs that are "dofollow" and post comments on those.

To find "dofollow" blogs Google dofollow blogs and you will find a lot of information on how to find these. Once you start finding blogs you want to backlink on you will need to read a recent post and comment on it. You need to ensure you are not spamming, as the owner of the blog or website will likely delete your comments or not approve them. On most blogs there is a place to leave your name, e-mail, and website. You should have your name be something related to what your website is about. You could use Scented Candles in the name field. Then put your business e-mail in the e-mail field and your blog address or domain address in the website field. Some sites are picky and may not approve your comment if you do not place your actual name in the "name" field. You will have to experiment with different sites and see what they allow. Sometimes you can get away with something like Virginia@Scented Candles in the name field since it has your name as well as a key word. Just be sure to read each post you are commenting on and provide relevant commentary so you will avoid being spammy.

Keep Going...Slow and Steady!

Once you have mastered Facebook and blogging you can branch out further and add a Twitter account to your marketing strategy. Then you can branch out to more online advertising such as what you are reading right now, squidoo! There are plenty of other free sites out there you can advertise your business to as well such as Craigslist, Hoobly, and many more. YouTube is also a great social marketing website. You can upload videos and demonstrations of the Scentsy products. There is so much you can do with internet marketing and it can be overwhelming at first. The key is to take your time and master each platform before you move on to the next. If you try to do it all at once you will likely fail.

There is so much more out there you can do with internet marketing, but these are some of the things that will get you off to a great start. If you are interested in learning more about internet marketing you can visit my blog where I provide tips and tricks to market the Scentsy business. Below are links to some of my sites where I promote my brand. Feel free to contact me with any questions. If you are looking to join Scentsy and need help with internet marketing, feel free to join my growing team. I will help you any way I can.

Visit my Brand!

Here are links to some of the branding I have done so far online to give you an idea. There is also a link to join my Scentsy team. I mentor all of my team in online marketing because their success is my success.

New Guestbook Comments

    0 of 8192 characters used
    Post Comment
    • profile image


      6 years ago

      Great info! Thank you for all the tips! As a newcomer to Scentsy, I am STRIVING to reach that 15 day PRV goal! Not doing to well :( But I won't give up JUST yet!

    • gkygrl lm profile image

      gkygrl lm 

      6 years ago

      Just wondering how the Scentsy business is going for you??? Still working at it?

    • profile image


      6 years ago

      Lots of great tips and information. Thanks for the insight.


    • alexandradouglas profile image

      Alexandra Douglas 

      6 years ago from Florida

      I am a scentsy consultant and it is a rewarding experience.

    • profile image


      6 years ago

      @dawneephay: Host Gator. I love it!

    • profile image


      6 years ago

      What web hosting site do you use? Thanks.

    • profile image


      6 years ago

      Thank you so much Melt. I needed this. I am a new Escential Consultant. Sometimes I even wonder if I am going about this right. I have my own Website, Facebook Fan Page, Twitter, and Pinterest. Just busy busy. Great tips. Have a great week. Sherry E.

    • profile image


      6 years ago

      Great information! I just started up my Scentsy business and I have been looking for great ways to market online. I especially liked the info on backlinking and "dofollow" vs. "nofollow".

      Have you had much success getting recruits via message boards?


    • profile image


      7 years ago

      This is a great page and lots of helpful information, especially your advice on branding and back linking. Going through it myself now and finding it critical to my online business. Thanks for a wonderful post.

      Manuella Yassa

    • profile image


      7 years ago

      Excellent information and very easy to follow! Thank you for taking the time to post this!

    • Iain84 profile image


      7 years ago

      very useful lens thanks. I'm new to Squidoo but really starting to enjoy it already!

    • MAMellott LM profile image

      MAMellott LM 

      7 years ago

      Good information here. A lot of this would apply to anything you were trying to market, thank you for sharing : ))


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)