ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to maximise your social media impact

Updated on December 3, 2015

Whether you are a small business that’s just starting out, or a large, well established brand with millions of followers, chances are, you are always on the lookout to increase your following on social media platforms. So what do you do? You start to post more and more content.

However, in trying to continually increase your following, you might end up posting too much content on social media too often. And that’s where you’ll start to see your following drop. Why? Because posting on social media is almost an exact science these days, and you have to post content according to certain trends that tend to dominate how and when content gets viewed by audiences.

So what are these trends? Well, we provide a brief overview in this post:

A. Decide a daily frequency of posting

Over here, you want to determine how many posts you want to share each day, and over which platforms. The idea is to have an optimum number of posts spread out evenly across all the platforms, so that no one platform has any gaps or is overloaded with content.

Also, according to various studies, you should follow these guidelines to posting content:

  • Post on Facebook once a day for maximum engagement, and one-four times on Twitter
  • Pinterest is best targeted five times daily, while you can triple that number for Instagram.


B. Target the right time of the day

Posting times that work for other firms may not work for you. So you have to go through a little trial and error before you figure out what times for what platforms give you the best results. However, again, there are some rough guidelines you may follow:

  • Studies suggest that 3 pm is the best time to post on Facebook (on Wednesday), 1-4 pm for Thursdays and Fridays and 12-1 pm for Saturdays and Sundays.
  • During weekdays, try and tweet between 12-3 pm, and at 5 pm.
  • Pinterest is best targeted between 2-4 am and 2-4 pm, while Instagram is best avoided from 3-4 pm on Mondays and Thursdays.


C. Repost or share content more than once

You may not know this, but posting content only once will miss you out on a lot of content views. This is simply because the audience you may be targeting the first (and only) time may miss your post when it’s posted, and not come back to it at all. Therefore it’s critical that you repost content periodically. Mix it up every time you repost or re-share, and don’t forget to place links to the original post.


D. Continually review content engagement

Use tools such as Google Analytics to regularly measure the number of hits or clicks your content is receiving. Doing so will give you a very good idea of the posts that are performing well, and the ones that aren’t. This way, you will automatically know which posts to push more on other platforms, and which ones to tweak or perhaps even remove.

Therefore keep the above pointers in mind. You take great pains to generate good content, so go the extra distance and also ensure that it’s getting the views it deserves.



    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)