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How to maximise your social media impact
Whether you are a small business that’s just starting out, or a large, well established brand with millions of followers, chances are, you are always on the lookout to increase your following on social media platforms. So what do you do? You start to post more and more content.
However, in trying to continually increase your following, you might end up posting too much content on social media too often. And that’s where you’ll start to see your following drop. Why? Because posting on social media is almost an exact science these days, and you have to post content according to certain trends that tend to dominate how and when content gets viewed by audiences.
So what are these trends? Well, we provide a brief overview in this post:
A. Decide a daily frequency of posting
Over here, you want to determine how many posts you want to share each day, and over which platforms. The idea is to have an optimum number of posts spread out evenly across all the platforms, so that no one platform has any gaps or is overloaded with content.
Also, according to various studies, you should follow these guidelines to posting content:
- Post on Facebook once a day for maximum engagement, and one-four times on Twitter
- Pinterest is best targeted five times daily, while you can triple that number for Instagram.
B. Target the right time of the day
Posting times that work for other firms may not work for you. So you have to go through a little trial and error before you figure out what times for what platforms give you the best results. However, again, there are some rough guidelines you may follow:
- Studies suggest that 3 pm is the best time to post on Facebook (on Wednesday), 1-4 pm for Thursdays and Fridays and 12-1 pm for Saturdays and Sundays.
- During weekdays, try and tweet between 12-3 pm, and at 5 pm.
- Pinterest is best targeted between 2-4 am and 2-4 pm, while Instagram is best avoided from 3-4 pm on Mondays and Thursdays.
C. Repost or share content more than once
You may not know this, but posting content only once will miss you out on a lot of content views. This is simply because the audience you may be targeting the first (and only) time may miss your post when it’s posted, and not come back to it at all. Therefore it’s critical that you repost content periodically. Mix it up every time you repost or re-share, and don’t forget to place links to the original post.
D. Continually review content engagement
Use tools such as Google Analytics to regularly measure the number of hits or clicks your content is receiving. Doing so will give you a very good idea of the posts that are performing well, and the ones that aren’t. This way, you will automatically know which posts to push more on other platforms, and which ones to tweak or perhaps even remove.
Therefore keep the above pointers in mind. You take great pains to generate good content, so go the extra distance and also ensure that it’s getting the views it deserves.