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How to plan an Off-Site SEO Strategy

Updated on October 6, 2011

Off-Site Search Engine Optimization (SEO) is a long process but if you stick to it you will surely reap the benefits later on. The good thing about SEO is that you can do everything yourself for free. On the other hand the biggest issue that many encounter is that they either never start doing SEO or else they get fed up after obtaining a few links. I do know that Off –Site SEO is seen as a boring process to many. The best way to fight that laziness or procrastination is by writing an SEO plan. Planning your Off-Site SEO strategy will enable you to assign tasks to yourself regularly while at the same time keeps you on your toes as you would know that by performing the daily tasks you would be working diligently to achieve your final objective.

When planning your off-site strategy it is very important that you set the right timeline. Obtaining too many links within a short time span, especially for a new site, would lead into penalization by Google. It’s very important that links are obtained gradually. Something else that is very important to plan is the type of links that you’re going to be obtaining to your site. It is very important to obtain links from different web properties. Here is a list of some different web properties:

  1. Article Sites
  2. Forums
  3. Blogs
  4. PR Sites
  5. Web Directories
  6. Social Media Sites
  7. And much more….

It’s imperative that you mix the links to your site so that the links appear natural in Google’s eyes. I’am constantly mentioning Google as they are the strictest search engine. The next biggest search engine, Bing is not as strict as Google.

To conclude I would like to state again that it’s important that you plan your Off-Site SEO strategy as it’s an ongoing task. Also it is very important that you obtain links gradually and obtain a nice mix of links. If you think that Off-Site SEO is too boring for you to do then you can always outsource the job.


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    • rumintasari profile image

      Ruminta Sari 5 years ago from Sleman

      I agree that getting links in a more natural way is the way to go after all the recent google updates

    • profile image

      Bransgore 5 years ago

      Nice look back on the Off- SEO strategies. Always good to reflect on the impact of these strategies and think about how your website gets improved to continue a path of a quality trusted site.

      seo London company-

    • LucidDreams profile image

      LucidDreams 6 years ago from St Petersburg, Florida

      I agree that off-site seo is very important for any long term success. Nicely put PenPro....